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  1. Surveys
  2. 2011
  3. October
  4. F
  5. Factors that Influencing Consumer Involvement in M
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Questionnaire

I am a student from the school of BA (Hons) Business and Management with the University of Sunderland, UK at SEGi University College. I am a final year student currently conducting a survey where looking into the factors that influencing consumer involvement among in Malaysia. You are warmly invited to participate in this survey study. It only takes a few minutes to fill up this questionnaire. The information that you provide will only be used purely for our research purposes and all information will be kept confidential.
Thank you very much for your time and cooperation. I greatly appreciate your participation and help in this survey.

Your Sincerely,


(Pun Chiang Aik)
 
 
 
Age
 
24 and below
 
25 – 35
 
36 – 45
 
46 – 55
 
56 and above
 
 
 
Gender
 
Male
 
Female
 
 
 
Marital Status
 
Single
 
Married and no children
 
Married and children (at least one)
 
Married and children above 20 years
 
Married and alone
 
 
 
Occupation
 
Teacher
 
Engineer
 
Executive
 
 
 
Monthly Family Income
 
Below RM3,000
 
RM3,001 – RM6,000
 
RM6,001 – RM9,000
 
RM9,001 and above
 
 
Part II. Product involvement of each product
Here are some statements that describe how interests are you about mobile phones and toothpaste. Please indicate your agreement or disagreement. For each statement, please circle the appropriate number to indicate whether you:
1. Strong Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

Circle only and only one answer for each statement. There is no right or wrong answer to those questions. Just give your opinion.
Strongly Disagree Disagree Neutral Agree Strongly Agree
Mobile phones are important to me.
Mobile phone is related to my life.
Mobile phones mean a lot to me.
Mobile phones are value product to me.
Mobile phones are interesting product.
I am exciting when people talk to me about mobile phones.
Mobile phones are useful products to me.
Mobile phones are appealing to me.
I am involved in the buying process of mobile phone.
I cannot live without mobile phone.
 
 
 
Strongly Disagree Disagree Neutral Agree Strongly Disagree
Toothpastes are important to me.
Toothpaste is related to my life.
Toothpaste means a lot to me.
Toothpaste is value product to me.
Toothpastes is interesting product
I am exciting when people talk to me about toothpastes.
Toothpaste is useful products to me.
Toothpaste is attractive to me
I am involved in the buying process of toothpaste.
I cannot live without toothpaste.
 
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