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  1. Surveys
  2. 2013
  3. August
  4. F
  5. Failure of Tetley Tea in Pakistan
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Exit Survey
 
 
INSTRUCTIONS:
Before filling out the survey questionnaire, please first read carefully and sign this “Informed Consent” Form. This form must be returned with the questionnaire in order for us to include your comments in our study. All information will be kept confidential.

PURPOSE:
This study investigates the failure of Tetley Tea in Karachi. The purpose of this research is to highlight the significant aspects of Tetley’s promotional efforts which lead to the failure of the product. We are contacting you to learn your views in this regard.

PROCEDURE:
You will complete a questionnaire which consists of questions that require your opinions about the failure of Tetley Tea. Completion of this questionnaire will only take 10 to 15 minutes. Completing this questionnaire in no way obligates you to participate in follow-up studies.

RISKS AND BENEFITS:
There are no known risks or discomforts associated with this study.

VOLUNTARY PARTICIPATION:
Participation in this study is voluntary. Refusal to participate will involve no penalty or loss of benefits to which you are otherwise entitled. The alternative to participate in this study is to not participate. What this means is that you can decide to not participate. You are free to withdraw from the study at any time, at no penalty. Withdrawal from the study will in no way prejudice your future interactions with the person supervising the study, or with university.

CONFIDENTIALITY:
All identifying information obtained from this study will be kept strictly confidential. As part of this effort, your identity will not be revealed in the report that results from this study. The information in the study records will be kept strictly confidential. Individual data will be stored securely and will be made available only to persons conducting the study. No reference will be made in oral or written reports that could link you to the study.
 
 
 
Have you recently watched any ad of tea?

 
Yes
 
No
 
 
 
When talking about tea which brand comes to your mind first?

 
Supreme
 
Lipton
 
Tapal
 
Tetley
 
Other
 
 
 
On a rating scale of 1 – 5, rate the factors that you consider when buying tea.
1: Most Important 5: Least Important
1 2 3 4 5
Price
Quality
Availability
Taste
 
 
 
Have you heard/used the brand Tetley?
 
Only heard
 
Neither heard nor used
 
Heard and used
 
 
 
What is the first word that comes to your mind when you hear Tetley?
   
 
 
 
Have you ever come across any advertisements by Tetley?

 
Yes
 
No
 
 
 
If yes, what type of advertisements have you seen? (Tick all that apply)

 
Billboards
 
Online ads
 
TV Commercials
 
Magazines
 
Other
 

 
 
How satisfied are you with the following:
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
Tetley tea ad caught my attention in the first time
Tetley tea ad always catches my attention
Tetley tea ad delivers as it promises
Tetley tea ad created a desire in me to purchase the produce
Tetley tea ad provides enough information about the product
Tetley tea ads are unique
I bought the tea after watching the ad
 
 
 
What made you buy other tea brands and not Tetley? (Tick all that apply)
 
Unconvincing promotional effort
 
Unavailability
 
Poor packaging
 
Other
 

 
 
 
In your opinion, what can Tetley do to make it attractive to customers?
 
Provide free samples
 
Increase on shelf displays
 
Work on the promotion, packaging and positioning
 
Offer discounts
 
Other