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Business Objectives
 
 
 
Please answer the following questions about achieving business objectives and defining learning gaps that may inhibit achieving those objectives.
 
 
 
What are your team’s top three 2014 key strategic objectives and what are the challenges, if any, you are facing that may get in the way of achieving your objectives?
   
 
 
 
In your opinion, what functional sales competencies are needed to meet the strategic objectives and challenges you mentioned in the question above?(NOTE: These competencies are not referring to “FYI” competencies but functional skills and tasks required for account managers/ business development managers to do the job well.)
   
 
 
 
Given the skills, knowledge and behaviors required to meet these strategic objectives, think about how well versed your team is in these competencies and indicate your team’s strengths and development opportunities.
   
 
 
 
As we consider our Growth Strategy for 2014 and beyond, we need to prioritize the following learning opportunities: (rank from 1 – 10, 1 being the top priority):
Strategic Selling Strategy
Sales Planning
Fair Share of Display
Cultivating and executing innovative solutions to business issues (Innovation)
Shopper and Category Insights/ Leadership Studies
Social Media
Building Cohesive Teams
Business Acquisition
Trade Management
Forecast Accuracy
 
 
 
Overall Functional Sales-Specific Competencies
 
 
 
Please answer the following questions regarding overall functional Sales competencies.
 
 
 
Think about functional competencies of your business. What areas do you feel warrant additional training? (Select all that apply): (NOTE: These competencies are not referring to “FYI” competencies but functional skills and tasks required for account managers/business development managers to do the job well.)
 
Forecast Essentials / Reporting
 
Understanding General Financial Terms and Business Math
 
Effectively Managing Trade Funds (Improving Trade ROI)
 
Post Promotion Analysis
 
Understanding Your Internal P&L
 
Understanding your Customers’ P&L
 
Analyzing Competitive Information
 
Standardized Policies and Procedures/Field Audits

 
 
 
In terms of traditional soft skills, where do you feel your team needs additional training/support? (Select all that apply):
 
Strategic Thinking / Problem Solving
 
Personal Effectiveness (Time Management, Conflict Resolution)
 
Professional Communication (oral and written)
 
Persuasive Presentation
 
Negotiation / Influencing
 
Managing Emotions in the Workplace
 
Other