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Customer Survey

Fitness Engaged is gathering information to improve its service and better understand the needs of its customers. Your participation is very important.

Responses to the following survey questions will help us learn more about what is important to you as a current or former customer. Please answer the questions truthfully. If you choose not to answer a question, please skip the question or click “prefer not to answer.” All responses will be confidential and your name will not be shared as a survey participant.

If you have questions about the survey, please contact me

Thank you for helping us build a better service for our customers!

 
 
 
Service
 
 
 
* 1. Which services do you use?
 
Personal training: one-on-one
 
Semi-private training: 2-3 people per group
 
Group training: more than 3 people per group
 
Nutrition counseling
 
Other
 

 
 
 
* 2. How would you rate your overall satisfaction with this service?
 
Very satisfied
 
Somewhat satisfied
 
Neutral
 
Somewhat dissatisfied
 
Very dissatisfied
 
 
 
3. How frequently do you meet with your trainer?
 
Less than once per week
 
1 time per week
 
2-3 times per week
 
4-5 times per week
 
Other 
 
 
 
4. In addition to your training sessions, how often do you participate in the following activities?
Never Less than 30 min./week 30 – 60 min./week More than 60 min./week
Weight lifting
Vigorous aerobic activity at a gym or training facility
Organized sport, such as soccer, volleyball, paddling
Vigorous activity, such as running, biking, surfing, swimming
Leisure activity, such as walking, hiking
 
 
 
* 5. How likely are you to recommend this service to a friend or colleague?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
6. Please rate the following attributes:
Very satisfied Somewhat satisfied Neutral Somewhat dissatisfied Very dissatisfied
Quality of service
Professionalism
Facility quality
Location convenience
Equipment quality
Availability (days/hours trainer takes appointments)
Scheduling flexibility (trainer’s ability to change or adapt to your needs)
Price
 
 
 
7. Do you have suggestions for improving this service?
   
 
 
 
* 8. How long have you used this service?
 
Less than 3 months
 
3-6 months
 
6 months-1 year
 
More than 1 year
 
No longer use this service
 
 
 
Discontinued Service
 
 
 
9. How long did you use this service before you discontinued it?
 
Less than 3 months
 
3-6 months
 
6 months-1 year
 
More than 1 year
 
 
 
10. Why did you discontinue this service?
 
Did not need it anymore – completed goal
 
Service was inconvenient
 
Unhappy with service quality
 
Injury prevented continued use
 
Appoints difficult to schedule
 
Did not make progress toward goals
 
High cost
 
No longer afford service
 
Other 
 

 
 
 
11. If you switched to another service provider, why did you switch?
 
Better service quality
 
More professional service
 
Better quality facility
 
More convenient location
 
Better/different equipment
 
Better scheduling flexibility
 
Better price
 
Other
 

 
 
 
12. How likely are you to continue using this service?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
No longer use this service
 
 
 
* 13. What is your number one challenge to maintain a consistent fitness program?
 
Dislike exercise
 
Muscle soreness/discomfort
 
Poor results
 
Time constraints
 
Inconvenient location
 
Other
 
 
 
 
* 14. Are you satisfied with your current level of health and fitness?
 
Yes
 
No
 
 
 
15. Have you purchased or used similar products or services within the past two years?
 
Yes
 
No
 
 
 
Other Services
 
 
 
16. Please list the other types of related products or services you have used.
   
 
 
 
17. What did you like best about these products/services?
   
 
 
 
18. Why did you discontinue these products/services?
 
Did not need it anymore – completed goal
 
Service was inconvenient
 
Unhappy with service quality
 
Injury prevented continued use
 
Appoints difficult to schedule
 
Did not make progress toward goals
 
High cost
 
No longer afford service
 
Other 
 

 
 
 
Branding and Competition
 
 
 
19. When you hear our business name, Fitness Engaged, what main idea comes to mind (something we stand for)?
   
 
 
 
20. What do we do that makes us unique from our competitors?
   
 
 
 
21. Compared with our competitors, where do we rank in this service specialty?
 
Much better than competitors
 
Somewhat better than competitors
 
The same as competitors
 
Somewhat worse than competitors
 
Much worse than competitors
 
Don’t know
 
 
 
22. If we aren’t the best service provider, who is?
   
 
 
 
23. Is there an unaddressed need we should focus on? If yes, what is it?
   
 
 
 
* 24. How did you learn about our service?
 
Through a friend or family member
 
Through my employer
 
Through my gym or training facility
 
Flyer/brochure
 
Internet search/Website
 
Other
 

 
 
 
25. What motivated you to purchase this service?
   
 
 
 
26. What alternative products/services did you consider before purchasing this service?
   
 
 
 
27. How long did you consider this service before you purchased?
 
Less than 1 month
 
1-2 months
 
3-6 months
 
More than 6 months
 
 
 
28. Did you participate in a free evaluation or trial before purchasing this service?
 
Yes
 
No
 
 
 
* 29. Who influenced your decision to purchase?
 
Spouse/partner
 
Friend, co-worker
 
Family member – parent, sibling
 
Medical professional – doctor, nurse, physical therapist
 
Employer
 
Other
 

 
 
 
* 30. How far do you travel for this service?
 
1-5 miles
 
6-10 miles
 
11-15 miles
 
More than 15 miles
 
 
 
Demographic Information
 
 
 
31. Please indicate your gender.
 
Male
 
Female
 
Prefer not to answer
 
 
 
32. Which range includes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65 or older
 
Prefer not to answer
 
 
 
33. Please indicate your annual household income.
 
Less than $50,000
 
50,000-$99,000
 
$100,000-$149,000
 
$150,000-$199,000
 
$200,000-$249,000
 
More than $250,000
 
Prefer not to answer
 
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