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What products would you most likely buy from a French Patisserie?
 
Mini Cakes
 
Meringue tarts
 
Tartelettes
 
Breads (e.g. Baguette, Swiss Tresse, Milk Bread)
 
Crème Brulees
 
Sandwiches
 
Macarons
 
Pizzas
 
Other
 
 
 
 
What does you associate French patisserie and boulangerie with?
 
Leisure
 
Quality/Value for money
 
Fattening/Unhealthy
 
Hygienic products
 
 
Please indicate how much you agree or disagree with these statements about your desserts and bread choices.
Strongly Disagree Disagree Neutral Agree Strongly Agree
I value foods made with high quality ingredients
I prefer freshly baked breads
Dessert is a luxury, only to be enjoyed on special occasions
I like to see my food being prepared in front of me
 
 
To what extent do you agree that the following service factors are important for you in a patisserie/boulangerie
Strongly Disagree Disagree Neutral Agree Strongly Agree
Ambience
Seating Comfort
Cleanliness
Prompt Service
 
 
To what extent do you think patisserie/boulangerie staff members should have the following?
Strongly Disagree Disagree Neutral Agree Strongly Agree
Friendly Nature
Basic Education
Cleanliness/Hygienic Staff
 
 
When are you most likely to visit a Patisserie/Boulangerie? *Tick the suitable option
Every day Once or twice weekly Only at weekends Once a month Never
With Friends or Family
Occasionally (e.g. birthdays)
To relax with a newspaper/book
On my lunch break at work
 
 
How often do you currently visit regular bakeries, at what time?
08:00am-10:00am 11:00am-2:00pm 3:00pm-6:00pm 6:00pm-10:00pm
Every week
2-3 times a week
Occasionally
Never
 
 
 
Why would you pay a minimum price increase that you currently pay for pastries and bread available at regular bakeries?
 
Unique menu
 
Facilities like payment via mobile phones
 
Unparallel value
 
Better service than competitors
 
 
 
What else would you like to see in a French Patisserie/Boulangerie?
   
 
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