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| The Frito Lay Foodservice team is very interested in your opinions to shape and direct its approach to serving you through meaningful brand and product innovation in the years to come. Your responses will remain completely confidential. We know your time is valuable and we thank you for your participation. |
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| 5. Which best describes your current business? |
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| 6. Please indicate which of the following you consider to be your primary and secondary consumer (end user) targets for your business.
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| 7. We’d like you to think about some of the key trends and issues which may have an impact on your business over the next 3 years. For each of the following, please indicate how significant of an impact you expect each of these factors to have on your business in the next 3-5 years, based on a 5 point scale, with 1 = Little to no anticipated impact and 5 = Definitely will have significant impact. |
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| 8. Consumer/Customer Base
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| 13. What other key trends, issues or opportunities not listed above do you expect to have a significant impact on your business in the next 3 years? | | |
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14. Now, we’d like you to think about your strategic priorities over the next 3 years, in terms of addressing specific dayparts/occasions.
Please indicate which of the following dayparts/occasions you consider to be a strategic priority for your business over the next 3 years. You may select as many or as few Top Strategic Priorities and Secondary Strategic Priorities as you deem appropriate.
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16. We’d like you to continue to think about your strategic priorities over the next 3 years, but this time in terms of addressing potential consumer needs.
Through recent consumer research, we have identified several areas of potential consumer needs within the foodservice arena, which are reflected in the following statements. Please indicate which of the following consumer need statements you consider to be a strategic priority for your business to address over the next 3 years. You may select as many or as few Top Strategic Priorities and Secondary Strategic Priorities as you deem appropriate.
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| 17. What other key consumer needs do you consider to be a strategic priority for your business to address over the next 3 years? | | |
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| 18. As you think about addressing your key strategic priorities over the next 3 years, what product/ingredient categories do you anticipate will be most relevant? Please rate each of the following categories on a 5 point scale, where 1 = Not at all relevant and 5 = Extremely relevant.
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| 19. What other product categories (not listed above) do you believe are most relevant to address your strategic priorities over the next 3 years? | | |
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| 20. We’d also like your opinion on specific brands as potential future menu items. These could include branded ingredients, branded menu pairings, or other branded menu innovation. Which of the following Frito Lay brands would you be most likely to consider for potential branded menu options for your business? (Please check all that may apply.) |
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| Innovation Gold Standards |
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| 21. Now we’d like you think about menu innovation. In your opinion, what example would you describe as “best in class” or a “gold standard” in menu innovation? Please cite the company name, item, and brief description of the item. (Your example may be from any company, including your own.) | | |
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| 22. What characteristics make that a great example of “gold standard” menu innovation? | | |
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