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GANE survey 2010


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http://ganeevaluation2011.questionpro.com
 
 
 
Organisation
   
 
 
 
email address
   
 
 
 
* Postcode
   
 
 
 
Phone number
   
 
 
 
Have you heard of GANE - Growing Audiences North East?
 
yes
 
no
 
 
 
How did you hear about GANE?
 
GANE contacted me
 
GANE website
 
GANE newsletter
 
GANE facebook
 
GANE Twitter
 
Google
 
I attended a GANE workshop
 
through my local authority
 
Through HI-Arts
 
From a colleague or friend
 
Other
 

 
 
 
Have you worked with GANE or received any services from GANE yet?
 
yes
 
no
 
 
 
If yes, which services have you received from GANE?
 
Meeting or consultation
 
Training / workshop
 
Health Check
 
Other
 

 
 
 
How would you rate your knowledge and skills in marketing and audience development?
 
No current knowledge or skills in marketing and audience development.
 
Some awareness but could be improved.
 
Familiar with and able to use the knowledge and skills I have acquired
 
Proficient in the knowledge and skills and able to show others how to use it.
 
Expert with high degree of skill and/or comprehensive knowledge.
 
 
 
In what marketing/ audience development areas do you feel your organisation could benefit from extra support or advice? (tick all that apply)
 
Website marketing and promotion
 
Social networking (like using Facebook)
 
Data collection and how to use data
 
Market research (surveys, questionnaires, focus groups)
 
Customer service and customer care
 
Strategic marketing planning
 
Accessibility issues
 
Press relations
 
We don't need any help
 
Other
 

 
 
 
GANE is planning to organise a new series of workshops in 2011 around specific audience development and marketing topics. What topics would you be interested in?
 
Online marketing incl. Social Media
 
Getting to know your audience. How to collect and use data
 
Accessibility (in the widest sense, including attracting audiences with disabilities)
 
Press relations
 
Other
 

 
 
 
What is your organisation's annual marketing budget?
 
We have no dedicated marketing budget
 
Under £1,000
 
£1,000 - £5,000
 
£5,000 - £10,000
 
£10,000 - £15,000
 
More than £15,000
 
I don't want to say
 
 
 
What type of services do you feel your organisation would potentially be interested in? (tick all that apply)
 
Information on the GANE website such as case-studies and research articles
 
Tip-Sheets and other downloadable information
 
Data collection software (AudienceBase)
 
Area Profile Reports (showing data for your area)
 
Online training videos
 
Marketing & audience development Workshops (in person)
 
Mapping your audience (to see hot spots and gaps)
 
Developing a Strategic Marketing Plan
 
Marketing Health Check (2-3 hour personal meeting, resulting in report and recommendations)
 
Project Consultation
 
Mystery shopping service (how accessible/welcoming/of good quality is your venue/event, etc?)
 
Mentoring staff
 
Focus Groups around a specific event/project or the organisation in general
 
Project management
 
Audience research
 
Delivering marketing activity on your behalf
 
None of the above
 
Other
 

 
 
 
GANE is considering offering different membership packages to organisations in return for an annual fee. For example, one annual package could include:

- 1 Health Check (or other tailor-made consultancy, worth 6-8 hours) each year
- 1 hour of one-to-one advice/mentoring about your audience development issues each month
- Annual analysis of your audience data
- Access to exclusive member pages on the GANE website with more in-depth articles, research and case-studies
- Free entry to all workshops and events for unlimited number of staff

How much do you think this package is worth?

 
It should all be free
 
< £100
 
£100 - £250
 
£250 - £500
 
£500 - £750
 
> £750
 
It should be depending on an organisation's annual turnover
 
We would not want to take out a membership, but rather pay for services when needed
 
 
How would you rate the following:
Very unhelpful Unhelpful Neutral Helpful Very Helpful N/A
The GANE Team
The GANE Website
The GANE email Newsletter
The GANE Facebook page
The GANE Twitter page
 
 
 
Please let us know what could be improved if you answered 'unhelpful' anywhere in the previous question:
   
 
 
 
Is your organisation considering developing an audience development project for the future?
 
yes
 
no
 
 
 
If yes, can you specify any details at this time?
   
 
 
 
Does your organisation collect postcodes from your customers?
 
yes
 
no
 
don't know
 
 
 
If you have any other suggestions to help develop and improve GANE as a useful agency for the North East cultural sector, please share it with us here:
   
 
Your feedback will not be used for anything else than to help GANE improve as an audience development agency. We will not share your information with anyone else outside our organisation.
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