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This survey is about a new [product/service] concept that is described as follows:

[ENTER PRODUCT/SERVICE DESCRIPTION HERE]
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
If possible, please give us an idea about your age, you are
 
18 - 24
 
25 - 30
 
31 - 36
 
36 - 41
 
41 above
 
I don't want to tell
 
 
 
Which of the following best describe our familiarity towards similar products?
 
I have never heard about this kind of product.
 
I have heard about similar products but I never use one.
 
I currently have a similar product (please write down the name of the product that you have below)
 
 
 
 
Based on the description, how interested would you be in buying this new product if priced within your budget?
 
Very interested
 
Somewhat interested
 
Not sure
 
Not very interested
 
Not at all interested
 
 
 
Which of the following best describes your need for this product?

 
I really need this product because it can really save my time and energy.
 
It seems to be a helpful product and I would like to have a try.
 
I am not at all interested in this product.
 
 
Please tell us your opinion about the importance of each aspect/function of the product:
Very Important Important Neutral Not that important Not important at all
Price
Weight
Connectivity to Internet
Easy to clean
Time-saving (no more than 30 minutes)
Offer various type of dishes
Multiple ways of cooking (cutting, boiling, steaming, frying, blending, heating)
Adjustable for different number of people
 
 
 
Please rank (1-8) the following in order of interest regarding the aspects/functions of the product(1 is the on the top of interest and 8 means the least):
Price
Weight
Connectivity to Internet
Easy to clean
Time-saving (no more than 30 minutes)
Offer various type of dishes
Multiple ways of cooking
Adjustable for different number of people
 
 
 
If the size of the product is 100 cm*50cm*50cm (length* width*height), do you think
 
It's acceptable.
 
It will be better if it could be smaller in 10% - 20%.
 
It will be better if it could be smaller in 20% - 30%.
 
 
 
How much would you like to pay for a cooking machine like the one described above? (In Swiss Franc) Please also tell us if there are other functions that you think they are important but not mentioned above.
   
 
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