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  1. Surveys
  2. 2015
  3. September
  4. G
  5. Graco - Masters - Instore Questionnaire
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Exit Survey
 
 
This questionnaire has been conducted in-store at Masters Home Improvement stores in Australia. The questionnaire took place using hardcopy 1-page forms with tick boxes. The collected response cards are available for reference, the responses have been transferred here onto the QuestionPro platform by means of creating a soft-copy back up, which also allows for analyses and reporting in the same format of the other survey in this research project.

The form included the below text:

"This questionnaire is part of an MBA project, for academic purposes. Participation in the questionnaire is voluntary and anonymous. Participants will not receive any incentives. Your participation will be highly appreciated and would take approximately 5 minutes. 
Please tick this box if you understand and would wish to participate"
 
 
 
 
Age?
 
below 25
 
25-35
 
35-45
 
45-55
 
55-65
 
over 65
 
 
 
Gender?
 
Male
 
Female
 
 
 
Cultural background / Ethnicity:
   
 
 
 
How familiar are you with DIY Paint Sprayers?
05%
Familiar 		20%
Familiar 		35%
Familiar 		50%
Familiar 		65%
Familiar 		80%
Familiar 		95%
Familiar
 
 
 
How familiar are you with Graco DIY Products?
05%
Familiar 		20%
Familiar 		35%
Familiar 		50%
Familiar 		65%
Familiar 		80%
Familiar 		95%
Familiar
 
 
Please rate the Graco DIY Products in terms of the following Marketing Mix:
05%
Satisfaction 		20%
Satisfaction 		35%
Satisfaction 		50%
Satisfaction 		65%
Satisfaction 		80%
Satisfaction 		95%
Satisfaction
Location in Store
Assortment
Product Innovation
Image of Brand
Pricing strategy
Promotion & Advertising
Display, Merchandising
Packaging
 
 
How useful is the Packaging/Merchandising for choosing the right product for your application:
05%
Satisfaction 		20%
Satisfaction 		35%
Satisfaction 		50%
Satisfaction 		65%
Satisfaction 		80%
Satisfaction 		95%
Satisfaction
Packaging
Product Names
Product Features
Images / Symbols
Languages
Messaging / Text
Units (Imperial / Metric)
Merchandising
Sales Media
(Brochures, Sales Guides)
Social media
(YouTube. Graco.com)
Instore demonstrations