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  1. Surveys
  2. 2010
  3. June
  4. G
  5. Groups and Tech Adoption - Conjoint
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Hello:
You are invited to participate in our survey that examines perceptions of technology adoption and group beliefs. It will take approximately 20 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. If you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Sean at 618-453-7891 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
Are you presently employed?
   
 
 
 
How many years have you been using computers?
   
 
 
 
How often do you use technology?
 
Once a year
 
Once a month
 
Once a week
 
Once a day
 
Multiple times every day
 
 
 
In terms of the preceding question, list the types of technology you use
   
 
 
 
Age?
   
 
 
 
Gender?
 
Male
 
Female
 
 
 
Country of birth
 
USA
 
Other
 
 
 
Ethnicity
 
Caucasian (white)
 
African American
 
Asian American
 
Hispanic
 
Other
 
 
 
 
Instructions: Please carefully read the following information. Imagine yourself as the employee and visualize the situation and how you would feel.

Background Information: You are currently an employee of a major call center. You have been at your current position as an entry level technician for about 2 years. Recently competition has been fierce as more companies are entering the market and more call centers are being outsourced overseas where it is cheaper to provide service. The company has recently been discussing the adoption of a new application that will allow them to better compete with their competitors.

 
 
 
Instructions: Upon reflection, please carefully answer the following questions based on which attributes of technology adoption you would prefer.

Please mark the answer that best describes your preference of attributes toward technology adoption.
 
 
 
This is a practice question so you have an idea of what to expect.

I would prefer which of the following attributes?
 
Technology adoption in the workplace that only impacts my job
 
Technology adoption in the workplace that impacts myself and my entire department
 
 
 
I would prefer?
 
A technology adoption in which it only impacted my job and the application will improve my job significantly (reduce customer service time from 15 to 5 minutes)
 
A technology adoption in which it only impacted my job and the application will slightly improve my job (reduce customer service time from 15 to 13 minutes)
 
 
 
I would prefer?
 
A technology adoption in which it only impacted my job and the application will slightly improve my job (reduce customer service time from 15 to 13 minutes)
 
A technology adoption that impacts my entire department and the application will improve our job significantly (reduce customer service time from 15 to 5 minutes)
 
 
 
I would prefer?
 
A technology adoption in which it only impacted my job and the application will improve my job significantly (reduce customer service time from 15 to 5 minutes)
 
A technology adoption that impacts my entire department and the application will improve our job significantly (reduce customer service time from 15 to 5 minutes)
 
 
 
I would prefer?
 
A technology adoption that impacts my entire department and the application will improve our job significantly (reduce customer service time from 15 to 5 minutes)
 
A technology adoption that impacts my entire department and the application will slightly improve our job (reduce customer service time from 15 to 13 minutes)
 
 
 
I would prefer?
 
A technology adoption in which it only impacted my job and the application will slightly improve my job (reduce customer service time from 15 to 13 minutes)
 
A technology adoption that impacts my entire department and the application will slightly improve our job (reduce customer service time from 15 to 13 minutes)
 
 
 
I would prefer?
 
A technology adoption in which it only impacted my job and the application will improve my job significantly (reduce customer service time from 15 to 5 minutes)
 
A technology adoption that impacts my entire department and the application will slightly improve our job (reduce customer service time from 15 to 13 minutes)
 
 
 
I would prefer?
 
A technology adoption that impacts my entire department and the application will improve our job significantly (reduce customer service time from 15 to 5 minutes)
 
A technology adoption that impacts my entire department and the application will slightly improve our job (reduce customer service time from 15 to 13 minutes)
 
 
 
I would prefer?
 
A technology adoption in which it only impacted my job and the application will improve my job significantly (reduce customer service time from 15 to 5 minutes)3
 
A technology adoption that impacts my entire department and the application will improve our job significantly (reduce customer service time from 15 to 5 minutes)
 
 
 
Finally, please write the answer that best describes your feeling for each question
 
 
 
Strongly Disagree Moderately Disagree Neutral or Uncertain Moderately Agree Moderately Disagree
I’d rather work alone than work with others
I’m more comfortable working by myself rather than as part of a group.
I generally prefer to work toward group goals rather than individual goals.
I prefer group work to individual work.
Whenever possible, I like to work with others rather than by myself.
Groups usually outperform individuals.
Groups often produce much higher quality work than individuals.
Generally speaking, groups are highly effective.
Assigning work to a group is a recipe for disaster.
Group projects usually fail to match the quality of those done by individuals.
Strongly Disagree Moderately Disagree Neutral or Uncertain Moderately Agree Moderately Disagree
It would be foolish to expect a group to outperform the same number of individuals working alone.
I trust other people to work hard on group tasks.
I am always reluctant to put my fate in the hands of other group members.
Most people can be trusted to do their fair share of the work.
Most people loaf when working on a group task.
It is naive to think that other group members will live up to their promises
 
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