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Dear Horsemens and Horsewomen
As part of my Business Administration studies at Fernfachhochschule Schweiz (the Swiss University of Applied Sciences), I have to write a Bachelor thesis in the ninth and final semester with the objective of examining a chosen research topic in a structured, expert and methodological manner and record the results in a descriptive research paper. Due to my longstanding passion, horse riding, I have been dealing with the subject of horse training for a long time and am interested in various training methods. I have often wondered why certain methods sell well and what compels so many adherents or students to thoroughly follow the method unrestricted. In this paper, I address precisely these questions and seek to learn from both trainers and students why they follow a specific method. It is also important for me to learn how founders of training methods skillfully market their methods and what their biggest challenges were or still are. We would like to thank you for taking the time to participating the survey and to share your experiences and thereby support me considerably in answering my research questions and achieving the objective of this paper. The information will be treated confidentially, and respondents will not be named in my paper. |
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| 1. You are founder of a training method. What is the method called? Briefly explain its most important characteristics. | | |
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| 2. How long has your training method been in place? |
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| 3. How long have you been riding and/or dealing with horses? |
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4. What discipline do you follow?
(more than one answer possible or own answer) |
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5. Have you participating in tournaments in your riding career? If so, which discipline? Regularly or irregularly?
(more than one answer possible or own answer) |
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| 6. What was the reason to found your own method? | | |
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| 7. How long have you been working on developing your method? | | |
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| 8. From whom did you learn your craftsmanship, who were you inspired by? | | |
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| 9. What are the main differentiators of your method compared to the others on the market? | | |
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| 10. How did you become well-known in Europe and Switzerland? | | |
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11. Why do you think a customer or prospective trainer would choose your method?
(More than one answer possible and/or own answer) |
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| 12. Is there somebody who takes care for the marketing of your method? In your country and/or in Europe? |
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| 13. Do you consider marketing as a main factor to making your method well known? (One answer and please specify in "other") |
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| 14. Do you spent a lot of money for marketing? | | |
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| 15. Do your trainers/instructors have a common market presence? (e.g. common homepage, network, events, clothing, equipment) | | |
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| 16. Are you regularly present on-site in the countries of your trainers? If so, how often? | | |
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| 17. How do you ensure the quality of your trainers? (Are there regular courses, assistance operations, re-certifications, etc.) | | |
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| 18. What are/were your greatest challenges in the marketing of your method? | | |
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| 19. What do you think are the unique features in your marketing of your method? What could be improved? | | |
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| 20. How important do you consider the use of new media in the marketing of training methods? Which do you use yourself? (e.g. Internet, Facebook, YouTube, Forum, Twitter, etc.) | | |
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