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Hungry Turkey 2014

One Source, A Marketing & Research Company, LLC - - www.OneSourceAMRC.com

 
 
You did it! Congratulations on completing the second annual The Hungry Turkey, a Big River Signature Event. You ran it, you walked it, you raced it or you strolled it. No matter which way you did it, you braved the weather and completed what we feel is one of the most unique 5K race courses in St. Louis!

We are continuing to make sure you are provided an opportunity to have a great racing experience so we ask that you please take some time to answer the following questions about the event. It should take you about 5 minutes. Our goal is to put on the best running and walking events in the St. Louis area so we value your input immensely.

Please be assured that your responses to these questions will remain confidential. The folks at One Source tell us that responses from each person will be rolled together and your name will never be attached to your responses so please be honest and tell us what you really think.

Thanks for your input and for your participation in The Hungry Turkey!

Sincerely,


Matt Helbig, CEO/Founder
Big River Running Company

Jeffrey Promnitz, The Hungry Turkey Race Director
 
 
 
* Did you complete The Hungry Turkey race on Thursday, November 27th this year?
 
Yes
 
No
 
 
 
* Did you run in The Hungry Turkey race last year?
 
Yes
 
No, this was my first time

 
 
 
* Overall, what did you think about this year's The Hungry Turkey? Please think about all aspects of the event from beginning to end. Would you say The Hungry Turkey event was...?
 
Excellent
 
Very Good
 
Good
 
Fair
 
Poor
 
 
 
* Please tell us why you feel The Hungry Turkey race was "poor."
   
 
 
Which of the sponsors of The Hungry Turkey can you remember? Please enter all the sponsor company names which come to mind.

Enter only one name per row.
Sponsor Names
1
2
3
4
5
6
7
8
9
10
 
 
 
* When did you first hear about The Hungry Turkey? Please select which response best describes when you first heard about the event.
 
A few days before the race
 
About a week before the race
 
Two to three weeks before the race
 
A month or more before the race
 
A year ago, at last year’s Hungry Turkey
 
 
 
* How did you first hear about this year's race? Would you say it was from...  [Select all that apply]
 
Newsletter - Big River Running Company
 
Newsletter - Big River
 
Race Management
 
Online calendar - Big River Running Company
 
Online calendar - Big River
 
Race Management
 
Online calendar - Other
 
Facebook - Big River Running Company
 
Facebook - Big River
 
Race Management
 
Facebook - Other organization
 
An email I received as a past participant
 
From a friend
 
Some other way

 
 
 
* What was the way you heard about The Hungry Turkey race?
   
 
 
 
* How would you rate the ease of the on-line registration process?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* Did you bring in canned food items for a $5 discount on your registration fee?
 
Yes
 
No
 
 
 
* Did you also register anybody age 12 or younger for the race?
 
Yes
 
No
 
 
 
* Have you visited The Hungry Turkey website?
 
Yes
 
No
 
 
On The Hungry Turkey website did you ...
Yes No
* Check for race details, such as start time and location?
* View the course map?
* Register on-line?
* Read list of race perks?
* Look at results for the 2013 Hungry Turkey race?
* Look for ways to volunteer?
* Get info about our charity partner, Operation Food Search?
* Look at results from 2014 Hungry Turkey?
* Click on a link to the website of one of the sponsors?
 
 
 
* When did you pick up your packet?
 
Tuesday at the West County Big River store
 
Tuesday at the South City Big River store
 
Wednesday at the West County Big River store
 
Wednesday at the South City Big River store
 
On race day
 
Neither, someone else picked up my packet for me
 
 
 
* On the day you picked up your packet at Big River Running Company did you make a purchase?
 
Yes
 
No
 
 
 
* How was your overall experience when you made your purchase from Big River Running Company on the day you picked up your packet? Would you say it was:
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* Approximately how much did you spend when you purchased something at Big River Running Company on the day you picked up your packet?
 
 
 
* Which statement below describes how many times you have purchased items from Big River Running Company?
 
I’ve never purchased anything from any of their stores
 
The week of the race was the first time I purchased something from their stores
 
I’ve only purchased a couple items from their stores in the past
 
I am a loyal customer and purchase from their stores frequently
 
 
 
* How would you rate the packet pick-up process? Would you say ...?
 
Excellent - Very smooth and all my info was correct
 
Good - A bit disorganized but all my info was correct
 
Not very good - Rather disorganized and/or some of my info had to be corrected
 
Poor - Disorganized and/or all my info was screwed up
 
 
 
* What do you think about this year's The Hungry Turkey race shirt overall?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* How did you get to the run on Thursday morning?
 
I drove and parked
 
I rode with someone else and we parked
 
I rode with someone else and they dropped me off
 
I took the Metrolink
 
I live close by so I walked/rode a bike
 
Some other way
 
 
 
* Where did you park?
 
Paid to use a parking garage
 
Paid for a parking meter on the street
 
Found a location to park for free
 
 
 
* How would you rate the convenience of the parking for the run on Thursday?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* How would you rate the convenience of using the Metrolink for the run on Thursday?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
Now we'd like to know what you thought about a few aspects of The Hungry Turkey event. Please tell us what you thought about each.
Excellent Very good Good Fair Poor Don't know/Didn't use
* Restroom availability at start area
* Restroom cleanliness at start area
* Water availability at start area
* Starting line organization
* The course overall
* The cleanliness of the course
* The course being sufficiently free of obstacles such as potholes, cracks and rough surfaces
* Volunteer support
* Friendliness of volunteers
* Enthusiasm of volunteers
Excellent Very good Good Fair Poor Don't know/Didn't use
* Sufficient number of volunteers
* Traffic control on the course
* Finish line organization
* Restroom availability at finish area
* Restroom cleanliness at finish area
* Water availability at finish
 
 
 
* As of right now, how likely are you to participate in The Hungry Turkey event next year?
 
Definitely will do this again
 
Probably will do this again
 
Might or might not do this again
 
Probably will not do this again
 
Definitely will not do this again
 
 
 
* Would you recommend The Hungry Turkey event to a friend or relative in the future?
 
I absolutely would
 
I probably would
 
I might or might not
 
I probably would not
 
I absolutely would not
 
 
 
* Considering what you paid for registering for The Hungry Turkey, would you say this event was:
 
An excellent value for the money
 
Very good value for the money
 
Good value for the money
 
Fair value for the money
 
Poor value for the money
 
 
 
* Have you ever participated in a Thanksgiving Day running race before this year?
 
Yes
 
No
 
 
 
* Which Thanksgiving Day races have your run in the past?
 
The Hungry Turkey
 
Kirkwood-Webster Turkey Day Run
 
Chesterfield Turkey Trot
 
Belleville Thanksgiving Run
 
Gobble Wobble 5K
 
Other Thanksgiving Day races

 
 
 
If you could sum up The Hungry Turkey race experience in just one sentence, what would that be?
   
 
 
 
If there were one thing that the organizers of The Hungry Turkey could do to improve the event for you, what would that be?
   
 
 
 
* These last few questions are just to help us better understand the results to these questions

First of all, are you ...?
 
Male
 
Female
 
 
 
What is your age?
   
 
 
 
* How many races do you expect to run in total for 2014?
   
 
Please contact One Source if you have any questions regarding this survey.