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  2. 2013
  3. March
  4. I
  5. Impact of Facebook on the Advertising Industry
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Exit Survey
 
 
3. How long have you been using Facebook?
 
Less than 1 month
 
1 to 6 months
 
6 months to 1 year
 
1 to 2 years
 
More than 2 years
 
 
 
4. To what extent, do you access Facebook in your daily life?
 
Less than 1 hour
 
1 - 2 hours
 
2 - 3 hours
 
3 - 4 hours
 
More than 4 hours
 
 
 
5. Did you notice any advertising on Facebook in your last 3 visits? (If you answered NO, skip to question 13)
 
Yes
 
No
 
 
 
6. Do you consider the advertisements that you see on your profile relevant to your interests?
 
Yes
 
Occasionally
 
No
 
 
 
7. How often do you click on the advertisements on your profile?
 
Always
 
Occasionally
 
Never
 
 
 
8. What is the main reason that makes you click on an advertisement?
 
It is relevant to what I am interested in
 
I am intrigued by the promotion in the advertisement
 
I recognize the product/brand/company
 
I am attracted by a celebrity on the advertisement
 
 
 
10. Would you prefer the companies to communicate with you on Facebook regarding their product/services?
 
Yes No