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  1. Surveys
  2. 2014
  3. March
  4. I
  5. Impacts of television advertising
0%
Exit Survey
 
 
Hello:
You are invited to participate in our survey about the impacts of television advertising. In this survey, approximately 20 people will be asked to complete a survey that asks questions about your view towards the advertisement and how it affects you. It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now.
 
 
 
1 What is your gender?
 
Male
 
Female
 
 
 
2. How long do you watch Television per day? (in hours)
 
0
 
1-2
 
3-4
 
>4
 
 
 
3. Which categories of advertisement do you see most on TV? (select 3)
 
Food
 
Beverage
 
Medicine
 
Clothing
 
Tralier
 
Haircare
 
Sanitary Products
 
Other (please specific):
 

 
 
 
4. Is there any advertising contents (e.g. themes, songs, dialogue, slangs) being cultivated in your mind?
 
Yes (ans Q5)
 
No (jump to Q.7)
 
 
 
5. What are they usually about?
 
Violence
 
Beauty
 
Heroic
 
Fantasy
 
Muscularity
 
Health
 
Enviornment
 
Politics
 
Other(please specific)
 

 
 
 
6. Which element of TV advertisement appears to be most remarkable to you?
 
Dialogue
 
Background music
 
Lighting
 
Action
 
 
 
7. How do you feel about the Beauty advertisement ( slimming, cosmetic surgery, fitness etc). You can select more than one.
 
feel jealous of the body figure
 
feel inferior compared to the beautiful person/figure
 
feel to look like them
 
feel unrealistic
 
no impact
 
Other(please specific):
 

 
 
 
8. Have you ever purchased those products after acknowledging by the advertisement?
 
Yes
 
No
 
Other (please specific)
 
 
 
 
9. What/who are the factors affecting your decision making? Rate from highest to lowest desire. (rank from 1-6)
celebrity endorsement
Product function/effect
Price
Brand credibility
scientific prove
peer infleunce (follow the trend)