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Surveys
2015
September
I
Internal branding
Internal branding
0%
Questions marked with an
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*
As an employee, do you think internal branding is important?
Yes
No
Sometimes
*
How do you hear about internal branding messages?
Staff meetings
Intranet
Materials used for external branding initiatives
Newsletters
Executive briefs
Others
*
If asked, could you talk about your company's brand values?
Yes
No
Partially
Feelings Towards Company Brand Values:-
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
I believe in the Company's brand Values
I think The brand values of the Company are truthful
Management actively encourages employees to behave in accordance with the brand values
Management 'walks the talk' with respect to brand values
*
How closely are your personal Values aligned with your Company's values?
Not aligned at all
Aligned a little bit
Fairly well aligned
Perfectly aligned
*
Are employees recognized or rewarded for behaving consistently with the brand values?
Yes, formal system in place
Yes, no formal system in place
Sometimes
Rarely or Never
Influence of brand values on decision making:-
Completely disagree
Somewhat disagree
Somewhat agree
Completely agree
My company's brand values help me make decisions when dealing with customers
My company's brand values help me make decisions when dealing with senior management
My company's brand values help me make decisions when dealing with suppliers
My company's brand values help me make decisions when dealing with colleagues/peers
My company's brand values help me make decisions when dealing with direct reports
The following section is to be filled only by the employees who are personally involved in Internal branding
How do you measure the efficiency?
(Multiple options can be selected)
Employee satisfaction
Employee understanding of brand values or brand attributes
Employee is 'practicing' or 'living' the brand
Employee understanding of business strategy
Employee morale
Customer satisfaction
Customer perceptions of your company
Employee belief that actions can affect the brand
Employee belief that brand values or brand attributes are appropriate
Customer loyalty
Employee impact on revenue
How often employees believe supervisors or senior management talk about the brand
How often employees believe management decisions are consistent with the brand
Are internal and external branding strategies developed by the same group(s)?
Yes
No
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