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Dear participant,
I am a student from Católica Lisbon School of Business and Economics and currently writing my master thesis. This survey is about the perception of Internet marketing in the automobile industry. It will take approximately 4 minutes to complete the questionnaire.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me by email: [email protected]
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| If yes, how often do you use it in a week? |
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| If yes, for what do you use the Internet the most? (Tick not more than 2) |
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| If yes, for which car brands have you seen advertising on the Internet? (Tick not more than 3) |
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| Through which online advertising channel(s) have you seen those car advertisings? |
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| In your opinion which online advertising channel would be most effective for a car advertisement? Please rank the various online advertising channels below in order of effectiveness. Assign a 1 to the channel you find most effective, second most a 2 and so on until all 6 channels have been ranked. |
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| Search engine |
| | | Online public relations (Facebook, Twitter, Xing, Hi5, Flickr, YouTube) |
| | | Online partnerships (Price comparison sites) |
| | | Interactive advertising (Banners, interactive videos) |
| | | Opt in Email |
| | | Viral word of mouth |
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| If you would buy a car now, would you use the Internet for this purchase to gain information? |
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| If you would buy a car now, would you intend to buy the car directly in the Internet? |
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| To what extent do you agree with the following benefits of using the Internet for a car purchase? (1= strongly agree, 5=strongly disagree)
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| If you consider the 5 car brands: SEAT, Peugeot, Renault, Ford and Opel. Please choose ONE brand for each statement that fits best.
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| If you consider the 5 car brands: SEAT, Peugeot, Renault, Ford and Opel. Please choose ONE brand for each statement that fits best.
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| Have you ever seen an advertising of SEAT online? |
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| If yes, through which online advertising channel(s) have you seen it? |
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| If yes, to what extent do you agree with the following statement? (1= strongly agree, 5= strongly disagree)
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| In your current life situation how much would you spend for a new car? |
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