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Thank you for helping with this survey. This survey is a doctoral research project at an American University. This survey will take less than 5 minutes to complete.
Era is known for its stain removal properties and costs $13.99
Cheer is known for its fade resistance properties and costs $11.99
Mrs. Myers is known for its green properties and costs $11.99
Clorox Green Works is known for its green properties and cleaning properties and $11.99



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How would you rate the stain removal properties of:

Poor Below Average Neutral Above Average Excellent
* Era
* Cheer
* Mrs. Myers
* Clorox Green Works
 
 
How would you rate the fade resistant properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Cheer
* Mrs. Myers
* Clorox Green Works
 
 
How would you rate the green properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Cheer
* Mrs. Myers
* Clorox Green Works
 
 
How would you rate the green properties and cleaning properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Cheer
* Mrs. Myers
* Clorox Green Works
 
 
 
* Which of these options would be the most expensive? Please rate as 1, 2, 3 and 4 with 1 being the most expensive and 4 being least expensive.
Stain removal
Fade resistance
Green properties
Green properties and cleaning properties
 
 
When shopping for laundry detergent, which features have the most value?
Extremely unimportant Unimportant Neutral Valuable Extremely valuable
* Stain removal
* Fade resistance
* Green properties
* Green properties and cleaning properties
 
 
 
* When choosing a laundry detergent, what is the most important attribute? Rank in order of 1, 2, 3 and 4 with 1 being the most important and 4 being the least important.
Stain removal
Fade resistance
Green properties
Green properties and cleaning properties
 
 
How would you rate the stain removal properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Cheer
 
 
How would you rate the stain removal properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Mrs. Myers
 
 
How would you rate the stain removal properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Clorox Green Works
 
 
How would you rate the stain removal properties of:
Poor Below Average Neutral Above Average Excellent
* Cheer
* Mrs. Myers
 
 
How would you rate the stain removal properties of:
Poor Below Average Neutral Above Average Excellent
* Cheer
* Clorox Green Works
 
 
How would you rate the stain removal properties of:
Poor Below Average Neutral Above Average Excellent
* Mrs. Myers
* Clorox Green Works
 
 

How would you rate the fade resistant quality of:
Poor Below Average Average Above Average Excellent
* Era
* Cheer
 
 
How would you rate the fade resistant quality of:
Poor Below Average Average Above Average Excellent
* Era
* Mrs. Myers
 
 
How would you rate the fade resistant quality of:
Poor Below Average Neutral Above Average Excellent
* Era
* Clorox Green Works
 
 
How would you rate the fade resistant quality of:
Poor Below Average Neutral Above Average Excellent
* Cheer
* Mrs. Myers
 
 
How would you rate the fade resistant quality of:
Poor Below Average Neutral Above Average Excellent
* Cheer
* Clorox Green Works
 
 
How would you rate the fade resistant quality of:
Poor Below Average Neutral Above Average Excellent
* Mrs. Myers
* Clorox Green Works
 
 
How would you rate the green properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Cheer
 
 
How would you rate the green properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Mrs. Myers
 
 
How would you rate the green properties of:
Poor Below Average Neutral Above Average Excellent
* Era
* Clorox Green Works
 
 
How would you rate the green properties of:

Poor Below Average Neutral Above Average Excellent
* Cheer
* Mrs. Myers
 
 
How would you rate the green properties of:

Poor Below Average Neutral Above Average Excellent
* Cheer
* Clorox Green Works
 
 
How would you rate the green properties of:

Poor Below Average Neutral Above Average Excellent
* Mrs. Myers
* Clorox Green Works
 
 
How would you rate the green properties and cleaning properties of:

Poor Below Average Neutral Above Average Excellent
* Era
* Cheer
 
 
How would you rate the green properties and cleaning properties of:

Poor Below Average Neutral Above Average Excellent
* Era
* Mrs. Myers
 
 
How would you rate the green properties and cleaning properties of:

Poor Below Average Neutral Above Average Excellent
* Era
* Clorox Green Works
 
 
How would you rate the green properties and cleaning properties of:

Poor Below Average Neutral Above Average Excellent
* Cheer
* Mrs. Myers
 
 
How would you rate the green properties and cleaning properties of:

Poor Below Average Neutral Above Average Excellent
* Cheer
* Clorox Green Works
 
 
How would you rate the green properties and cleaning properties of:

Poor Below Average Neutral Above Average Excellent
* Mrs. Myers
* Clorox Green Works