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Thank you so much for participating in the Macklind Avenue Mile last Saturday, July 4th. We wish we could have done something about the rain, but there is only so much we can control!

To that end, we would like to make sure we are doing our best on what we can control. So we ask that you please take some time to answer the following questionnaire about the event. It should take you about 5 minutes. We have partnered with a local business, One Source, A Marketing & Research Company, to help us understand how we did on this event and what we can do better next year. Our goal is to put on the best running events in the St. Louis area and we value your input immensely.

As a way to say thanks for helping us out, we will send you $10 in Big River Bucks that will be good at both Big River Running Company locations. Be sure to complete the name and email address portion at the end of the questionnaire so we know where to send the coupon.

Please be assured that your responses will remain confidential. The folks at One Source tell us that responses from each person will be rolled together and your name will never be attached to your responses. So please be honest and tell us what you really think.

Thanks for your input and for your participation in the Macklind Mile!

Sincerely,


Ben and Matt
 
 
 
* Did you complete the Macklind Mile race on July 4th this year?
 
Yes
 
No
 
 
 
* Is this the first time you ran in this event or did you also run in the event last year?
 
This was my first time in the event
 
I also ran in last year's event
 
 
 
* Overall, what did you think about the Macklind Mile event? Please think about all aspects of the event from beginning to end. Would you say the Macklind Mile event was...?
 
Excellent
 
Very Good
 
Good
 
Fair
 
Poor
 
 
 
* Please tell us why you
   
 
 
 
* When did you first hear about the Macklind Mile event? Please select which response best describes when you first heard about the event.
 
A few days before the race
 
About a week before the race
 
Two to three weeks before the race
 
A month or more before the race
 
Over a year ago, at last year’s Macklind Mile
 
 
 
* How did you first hear about the race? Would you say it was from...
 
The Big River Running Company Web site
 
The Big River Running Company newsletter
 
In a Big River Running Company store
 
From a Friend
 
On another race calendar (one not sponsored by BRRC)
 
Some other way
 
 
 
* What was the way you heard about the Macklind Mile race?
   
 
 
 
* Have you visited the Macklind Mile Web site?
 
Yes
 
No
 
 
On the Macklind Mile Web site did you ...
Yes No
* View the course video?
* Register on-line?
* Check for race details?
* Click on a link to the Web site of one of the sponsors?
 
 
 
* Which of the sponsors of this event can you remember? Please enter all the sponsor company names which come to mind.
   
 
 
 
* When did you pick up your packet?
 
Thursday
 
Friday at the Big River Running Company store
 
On race day
 
 
 
* How would you rate the packet pick-up process? Would you say ...?
 
Excellent - Very smooth and all my info was correct
 
Good - Rather disorganized but all my info was correct
 
Not very good - Rather disorganized and some of my info had to be corrected
 
Poor - Disorganized and all my info was screwed up
 
 
 
* Did you attened the pre-race pasta party?
 
Yes
 
No
 
 
Please tell us what you thought about the pre-race pasta party.
Excellent Very good Good Fair Poor Didn't have any/Didn't watch movie
* The food which was served at the pasta party
* The drinks served at the pasta party
* The movie (Fire On The Mountain) shown at the pasta party
 
 
Now we'd like to know what you thought about a few aspects of the Macklind Mile event. Please tell us what you thought about each.
Excellent Very good Good Fair Poor Don't know/Didn't use
* Parking
* Restroom availability at the starting area
* Restroom cleanliness at the starting area
* Water availability
* Starting line organization
* The course itself
* Traffic control along the course
* Restroom availability at the finish area
* Restroom cleanliness at the finish area
* The awards ceremony after the race
 
 
 
* How was your finishing time compared to what you expected?
 
Much better than I expected
 
Just a little better than what I expected
 
About what I expected
 
A little worse than what I expected
 
Much worse than what I expected
 
I had no clue what my time would be
 
 
 
* Have you checked for results of the Macklind Mile on the Big River Running Company Web site yet?
 
Yes
 
No
 
 
 
* As of right now, how likely are you to participate in the Macklind Mile event next year?
 
Definitely will do this again
 
Probably will do this again
 
Might or might not do this again
 
Probably will not to this again
 
Definitely will not do this again
 
 
 
Would you recommend the Macklind Mile event to a friend or relative in the future?
 
I absolutely would
 
I probably would
 
I might or might not
 
I probably would not
 
I absolutely would not
 
 
 
* On the day you picked up your packet did you purchase anything from any of these stores? Please indicate which store where you purchased any item that day. Check all that apply.
 
Big River Running Company
 
The Mack Bar and Grill
 
Manzo’s
 
Murdoch Perk
 
None of them

 
 
 
* Please indicate which store, if any, you purchased an item from on the day of the race.
 
Big River Running Company
 
The Mack Bar and Grill
 
Murdoch Perk
 
None of them

 
 
 
* Which statement below describes how many times you have purchased items from Big River Running Company?
 
I’ve never purchased anything from any of their stores
 
The week of the race was the first time I purchased something from their stores
 
I’ve only purchased a couple items from their stores in the past
 
I am a loyal customer and purchase from their stores frequently
 
 
 
Which three words would best describe your experience at the Macklind Mile event?
   
 
 
 
If there were one thing that the organizers of the Macklind Mile could do to improve the event for you, what would that be? And remember, we can't do anything about the weather - as much as we would like to!
   
 
 
 
These last few questions are just to help us better understand the results to these questions

First of all, are you ...?
 
Male
 
Female
 
 
 
What is your age?
   
 
 
 
How many races do you expect to run this year?
   
 
 
Thanks for completing our questionnaire. We would like to send you a coupon, via e-mail, for $10 in Big River Bucks to be used in either of our stores for completing this. Please enter your name and e-mail address in the spaces below so that we can send the coupon to you directly.
First Name : 
Last Name : 
Email Address : 
 
Please contact [email protected] if you have any questions regarding this survey.
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