Marketing 380: Resort survey

Marketing 380 Chapter 10 Homework

Greetings. Thank you for taking part in our student survey. This survey delves into the winter sports industry. We will be discussing ski and snowboard resorts mainly. As I am sure you are aware, resorts located only a few hours from each other can have quite a bit of variance. We wish to understand why it is you select the resorts you attend. The survey you are about to take will take you no longer than ten minutes. Thank you. We look forward to analyzing the collective data.

Where is your favorite ski or snowboarding resort located? Why is this your favorite resort?

Do you research ticket prices of resorts prior to making a purchase?

Yes

Please rank the following in order of reason why you would select a resort.

	Drag your choices here to rank them
The type of terrain at the resort. The restaurants and small businesses in the town. The price of the resort. The distance you must travel to the resort. The reason is not provided.

For the previous question, if you selected, "reason not provided" then please explain your reason is the box below.

Looking back on your last ski/snowboarding trip, how would you rate the following?

	Poor	Average	Good
Snow quality

Ease of travel to resort

Park Features

Customer Service

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