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  1. Surveys
  2. 2013
  3. December
  4. M
  5. Marketing to Millennials
0%
Exit Survey
 
 
Hello:

This survey is about Marketing to adult Millennials (also known as Generation Y); the generation born after 1980. Adult Millennials are currently aged 18-33. I am trying to understand if you treat this segment of customers any differently to other customer groups.

The survey is being conducted as part of a wider study towards a MSc qualification in Marketing. Your response will be anonymous and will be summarised only by your industry and job title. This survey is only for Marketers.

It will take less than 5 minutes to complete the questionnaire.


I will share a summary of the findings with responders that are interested – there is an option to supply your email address in the survey.

The term ‘Customer’ is interchangeable with ‘Donor’ and ‘Member’.

If you work for an agency and are answering this with a client in mind, please answer for one client at a time.

Many Thanks,
Hellena Marsh

If you have any questions or comments, please feel free to contact me at [email protected]
 
 
 
* Which of the options below most closely matches your job title?
 
Marketing Executive
 
Marketing Manager
 
Marketing Director
 
Head of Marketing
 
CMO
 
Marketing Professional at an Agency
 
Other
 
 
 
 
* Which industry do you work in?
 
Automotive
 
Charity
 
Construction
 
Consultancy
 
Financial Services
 
Leisure
 
Manufacturing
 
Pharmaceuticals
 
Professional Services
 
Retail
 
Transport
 
Utilities
 
Wholesale
 
Other
 
 
 
 
* What is the size of your organisation?
 
SME (Small/ and Medium Sized Enterprises)
 
Large UK Organisation
 
Global Organisation
 
Other
 
 
 
 
* To what extent do you agree with the following statement...

“My organisation has a specific focus on marketing to Millennial customers"
 
Strongly Agree
 
Agree
 
Disagree
 
Strongly Disagree
 
 
 
* What are the reasons for not treating Millennial customers differently to other segments? Please select all that apply.
 
It is not cost effective
 
We are planning on doing it in the future
 
We are not interested in growing this customer segment
 
We have tried it before and it didn’t work
 
We don’t understand them enough to treat them differently
 
They are not any different to other customers
 
They are only a small proportion of our customer base
 
We haven't considered it
 
Other
 

 
 
 
* In which ways have you treated Millennials differently? Please select all that apply.
 
Promotion
 
Technical support
 
PR
 
Discounting
 
Support
 
Packaging
 
Payment method
 
Branding
 
Frequency of contact – decreased
 
Frequency of contact – increased
 
Loyalty scheme
 
Marketing channel
 
Promotion
 
Creation of a specific product or service
 
Call to Action
 
Adaption of an existing product or service
 
Messaging - content
 
Messaging - tone of voice
 
Pricing
 
Other
 

 
 
 
* Have you had any specific challenges in marketing to Millennials?
   
 
 
 
* What successes have you had in changing your approach when communicating with Millennials?
   
 
 
 
* Does your organisation plan to alter the way it treats Millennials in the future?
 
No
 
Yes – to some extent
 
Yes – to a large extent
 
I don't know
 
 
 
Thank you for taking your time to respond to this survey. I am looking for participants to take part in a 30 minute telephone or Skype interview to elaborate on your answers. If you are happy to be contacted, please leave your email address in the comments section below:
   
 
 
 
If you would like a summary of the survey findings, please supply your email address below. You will only be contacted for this reason.