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Name
   
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Gender
   
 
 
 
Name
   
Age
   
Gender
   
 
 
On a scale of 1 to 7 with 1 being strongly disagree and 7 being strongly agree. Evaluate the following:
1. Strongly Disagree 2. Somewhat Disagree 3. Disagree 4. Neither Disagree nor Agree 5. Agree 6. Somewhat Agree 7. Strongly Agree
1. National Bookstore is committed to using a portion of its profits to help nonprofits.
2. National Bookstore gives back to the communities in which it does business.
3. Local nonprofits benefit from National Bookstore’s contributions.
4. National Bookstore integrates charitable contributions into its business activities.
5. National Bookstore is involved in corporate social responsibility programs.
 
 
 
1. Strongly Disagree 2. Somewhat Disagree 3. Disagree 4. Neither Disagree nor Agree 5. Agree 6. Somewhat Agree 7. Strongly Agree
1. I could easily switch from National Bookstore to another store.
2. I am a committed shopper at National Bookstore.
3. I feel a sense of loyalty to National Bookstore.
 
 
 
1. Strongly Disagree 2. Somewhat Disagree 3. Disagree 4. Neither Disagree nor Agree 5. Agree 6. Somewhat Agree 7. Strongly Agree
1. The emotional reward I get from shopping at National Bookstore makes it worth it for me.
2. Shopping at National Bookstore gives me a sense of warmth and comfort.
3. Shopping at National Bookstore makes me happy.
4. I would experience an emotional loss if I could no longer shop at National Bookstore.
 
 
 
1. Strongly Disagree 2. Somewhat Disagree 3. Disagree 4. Neither Disagree nor Agree 5. Agree 6. Somewhat Agree 7. Strongly Agree
1. I am interested in learning about National Bookstore.
 
 
 
On a scale of 1 to 7 with 7 being the highest and 1 being the lowest. When going to the mall choose the percentage of time spent shopping done at store.

1. What percentage of your shopping do you normally do at National Bookstore?
 
(1) less than 10%
 
(2) 10-20%
 
(3) 21-40%
 
(4) 41-60%
 
(5) 61-80%
 
(6) 81-90%
 
(7) 91-100%