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What were some of the reasons you did not shop or browse for shoes?

Please check all that apply

 
I did not have my children with me
 
I did not have enough time
 
My children were not behaving
 
The store was too busy
 
There were no sales associates to assist me
 
I'm just not that interested in shoes from The Children's Place
 
I don't trust The Children's Place for shoes
 
I thought the prices would be too much
 
I didn't think they would be my children's style
 
Other
 

 
 

* Next time you are in the market for children's shoes, How likely are you to shop or browse The Children's Place for shoes?
 
Definitely will not
 
Probably will not
 
May or may not
 
Probably will
 
Definitely will
 
 
 
What would The Children's Place have to do to change your opinion?
   
 
 

* Next time you are in the market for children's shoes, How likely are you to purchase children's shoes from The Children's Place?
 
Definitely will not
 
Probably will not
 
May or may not
 
Probably will
 
Definitely will
 
 

At which of the following malls have you visited that had the new expanded shoes section at The Children's Place?

To select multiple stores, hold down control key while clicking


 
 

What other retailers do you shop at for children's shoes?

Check all that apply

 
Wal*mart
 
Target
 
Stride Rite
 
Payless
 
Foot Locker/Kids Foot Locker
 
Famous Footwear
 
Other chain specialty stores
 
Upscale department stores (e.g., Saks, Bloomingdale's)
 
Department stores (e.g., Macy's Dillards)
 
Promotional department stores (e.g., Mervyn's, Kohl's)
 
Other
 

 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

* What is your gender?
 
Male
 
Female
 

* Which category best describes your age?
 
Under 18 years old
 
18-24 years old
 
25-34 years old
 
35-44 years old
 
45-54 years old
 
55-64 years old
 
65-72 years old
 
More than 72 years old
 
 
* Please enter your zip code
   
 
Thinking about all the children under age 13 in your family (children and/or grandchildren).


Please place the number of children in each group in the corresponding box.

Girls Boys
Under 2 years old
2 to 3 years old
3 to 6 years old
7 to 10 years old
11 to 13 years old
Over 13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
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