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  1. Surveys
  2. 2008
  3. January
  4. N
  5. No Purchase - Shoes
0%
 

What were some of the reasons you did not purchase shoes at The Children's Place?

Please check all that apply

 
I did not have my children with me
 
I did not have enough time
 
My children were not behaving
 
The store was too busy
 
The sales associates did not offer to help
 
There was not enough seating
 
The shoes available were not for the current time of year
 
I did not like the style
 
I did not like the quality
 
They did not have my child's size length
 
They did not have my child's size width
 
I was waiting for a sale
 
Other
 

 
 

* Thinking overall about shoes at The Children's Place, how satisfied are you?
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
 
 
 
What is your overall opinion of the new expanded shoe area at The Children's Place?
Poor Fair Good Very Good Excellent
 
 

How has the new expanded shoe area changed the likelihood of visiting The Children's Place overall?
Much less likely Less likely Same More likely Much more likely
 
 
Still thinking about shoes at The Children's Place, how satisfied were you with...
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
The design & look of the store
The prices for shoes
The quality of shoes
The fit of shoes
The style of shoes
The size offering of shoes
The customer service for shoes
 
 

Who have you shopped for shoes for in the new expanded shoe area at The Children's Place?

Please check all that apply

 
Girls ages 4-12 years old
 
Boys ages 4-12 years old
 
Girls ages 1-4 years old
 
Boys ages 1-4 years old
 
Newborns 0-1 year old

 
 

How do you feel about the value of shoes compare to the value of clothing at The Children's Place?
 
Worse
 
About the same
 
Better
 
 


Please answer the next set of questions regarding the Quality of shoes at The Children's Place.
 
How satisfied are you with the quality of shoes at The Children's Place on the following attributes?
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
Hardware of the shoes (e.g., buckles, laces, zippers)
Sole of the shoes
Fit of the shoes
Materials used in shoes (e.g., leather, suede, canvas)
 
 


Please answer the next set of questions regarding the Style of shoes at The Children's Place.
 
How satisfied are you with the following statements regarding style for The Children's Place Shoes?
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
Offers latest trends
Offers styles that are age appropriate
Offers styles that are for older kids
Offers shoes that never goes out of style
 


Please answer the next set of questions regarding the Selection of shoes at The Children's Place.
 
Please rate how satisfied you were with the following:
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
Variety of girls shoes
Variety of boys shoes
Colors offered in girls shoes
Colors offered in boys shoes
Variety of shoes with types of closures (e.g., laces, velcro, slip-on)
Ability to match shoes to outfits for girls
Ability to match shoes to outfits for boys
 
 

Which statement best describes your shoe shopping habits at The Children's Place?
 
I shop shoes because I try to match shoes to an outfit
 
I shop shoes because my children are in need of shoes
 
I shop shoes because they are on sale
 
Other
 
 
 


Please answer the next set of questions regarding the service offered for shoes at The Children's Place.
 

Did you receive help from a sales associate while shopping for shoes at The Children's Place?
 
No
 
Yes, but I had to ask for help
 
Yes, they asked me if I needed help
 
 
You said you had to ask for help. Which best describes how you felt?
 
The associates were easily available/rececptive to my needs.
 
I had to wait a little, but it was no problem.
 
Frankly they should have noticed I needed help sooner.
 
Other
 
 
 

What type of service does The Children's Place offer for shoes?
 
Self-service (I do everything myself)
 
Service where the sales associates offer assistance when I need it
 
Full service where the sales associates work with me individually
 
 
 
Which of the following services are you confident The Children's Place can provide for you?

Please check all that apply

 
Know how to measure my children's feet
 
Suggest alternate shoe styles
 
Suggest alternate clothing styles
 
Check the backroom for products I cannot find
 
Assist in making complete outfits for my children

 
 

What type of service do you typically receive when shopping for children's shoes, at other retailers?
 
Self-service (I do everything myself)
 
Service where the sales associates offer assistance when I need it
 
Full service where the sales associates work with me individually
 
 
Please rate how satisfied you were with the following:
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
Helpfulness of sales associates
Knowledge of shoes from sales associates
Friendliness of sales associates
Reaction time of sales associates (came to help you when you needed assistance)
 
 

Which best describes your strategy for getting the right shoe size?
 
I have my child try on every pair of shoes I buy, in the store
 
I have my child try on most of the shoes I buy, in the store
 
I have my child try on one pair to get an idea, then I buy others without trying them on
 
I buy all the shoes without my children trying them on in the store
 
 

Do you typically...
 
buy the size that fits just right
 
buy a half size bigger
 
buy a whole size bigger
 
an approximate fit is all that counts
 
 
 
How often do you shop for shoes with your children?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 


Please answer the next set of questions regarding the design of the store for shoes at The Children's Place.
 
Please rate how satisfied you were with the following:
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
Ease of reading sizes on boxes
Shelf height with shoe display
Availability of seating
Ease of determining where shoes for my child are located (Big, Baby, Newborn)
Ease of determining where specific shoes are located (style, size)
Maneuverability of strollers in store
Visibility of shoe measuring devices
Material/Comfort of floor
 
 

With the addition of a shoe department at The Children's Place, how do you now feel about the clothing department?
 
It got a lot smaller
 
It got a little smaller
 
It's the same as it used to be
 
It got a little bigger
 
It got a lot bigger
 
 

Are there specific departments that got smaller?

Please check all that apply

 
Big Girls
 
Baby Girls
 
Big Boys
 
Baby Boys
 
Newborn

 
 
 
How has the addition of shoes changed how you shop at The Children's Place?
 
I shop more at that store with shoes
 
I shop less at that store with shoes
 
I shop the same at The Children's Place, but less at the store with shoes
 
It has not changed my shopping at The Children's Place
 
 

How does that change your overall likelihood of making an apparel purchase at The Children's Place?
 
Much less likely
 
Less likely
 
Same
 
More likely
 
Much more likely
 
 

* Next time you are in the market for children's shoes, How likely are you to shop or browse The Children's Place for shoes?
 
Definitely will not
 
Probably will not
 
May or may not
 
Probably will
 
Definitely will
 
 

* Next time you are in the market for children's shoes, How likely are you to purchase children's shoes from The Children's Place?
 
Definitely will not
 
Probably will not
 
May or may not
 
Probably will
 
Definitely will
 
 
 
Is there anything you would like to tell the president of the company about the shoes at The Children’s Place? If so, what would it be?
   
 
 

At which of the following malls have you shopped with the new expanded shoes section at The Children's Place?

To select multiple stores, hold down control key while clicking
 
 

What other retailers do you shop at for children's shoes?

Check all that apply

 
Wal*mart
 
Target
 
Stride Rite
 
Payless
 
Foot Locker/Kids Foot Locker
 
Famous Footwear
 
Other chain specialty stores
 
Upscale department stores (e.g., Saks, Bloomingdale's)
 
Department stores (e.g., Macy's Dillards)
 
Promotional department stores (e.g., Mervyn's, Kohl's)
 
Other
 

 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

* What is your gender?
 
Male
 
Female
 

* Which category best describes your age?
 
Under 18 years old
 
18-24 years old
 
25-34 years old
 
35-44 years old
 
45-54 years old
 
55-64 years old
 
65-72 years old
 
More than 72 years old
 
 
* Please enter your zip code
   
 
Thinking about all the children under age 13 in your family (children and/or grandchildren).


Please place the number of children in each group in the corresponding box.

Girls Boys
Under 2 years old
2 to 3 years old
3 to 6 years old
7 to 10 years old
11 to 13 years old
Over 13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
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