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Surveys
2012
July
N
Non-price competition and price competition of loc
Non-price competition and price competition of loc
0%
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Hello:
You are invited to participate in my survey . In this survey, approximately 200 people will be asked to complete a survey that asks questions about their opinions on local convenience stores. It will take approximately 2 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. It is very important for me to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Please finish all questions!! Thank you very much for your time and support.
*
您的性別 Your gender:
男 Male
女 Female
*
您的年齡 Your age:
10 ~ 20
20 ~ 30
30 ~ 40
40 ~ 50
50 ~ 60
> 60
*
您的月薪範圍 Your monthly income range:
< 20000 NTD
20000~30000 NTD
30000~40000 NTD
40000~50000 NTD
50000~60000 NTD
> 60000 NTD
*
您在一個月中去便利商店次數 how many times have you been to convenience stores in a month:
0 次 zero time
1 次 one time
2 次 two times
3 次 three times
4 次 four times
> 4 次 more than four times
*
請寫下您喜歡的便利商店 Please write down three convenience stores you like, start from the one you like the most
*
影響您選擇便利商店的原因 Factors that affect your choice of convenience stores: (可複選)
距離較近 closer
價格便宜 cheaper
服務較好 better service
服務種類較多 (例如: 訂票、叫車、充值) more service
賣的東西較多 more goods
集點活動 have collecting activities
忠誠於此品牌 brand loyalty
Other
*
請用1到9來排列下列幾項對您的重要性，哪些項目會讓您想要購買更多或去更多次，1是最不重要，9是最重要，每個數字請填一次:
Please use 1~9 to rank the following factors of their importance, which factors will induce you to buy more or go to a specific convenience store more.
Each number can only be used once
:
價錢改變 (price change)
-- Select --
1
2
3
4
5
6
7
8
9
買一送一，或其他打折活動 (discount)
-- Select --
1
2
3
4
5
6
7
8
9
特別商品促銷活動 (special goods)
-- Select --
1
2
3
4
5
6
7
8
9
充值卡購物打折 (discount using cards)
-- Select --
1
2
3
4
5
6
7
8
9
廣告行銷 (advertisement)
-- Select --
1
2
3
4
5
6
7
8
9
引進更多商品 (more goods available)
-- Select --
1
2
3
4
5
6
7
8
9
服務品質 (quality of service)
-- Select --
1
2
3
4
5
6
7
8
9
引進更多服務種類 (more services)
-- Select --
1
2
3
4
5
6
7
8
9
集點活動 (collecting activities)
-- Select --
1
2
3
4
5
6
7
8
9
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