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  1. Surveys
  2. 2010
  3. September
  4. N
  5. nzbusiness
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* 1. What is your Twitter name?
   
* What is the name of the company you tweet for?
   
What is your position title?
   
Does your company have a formal social media strategy/policy? (yes/no)
   
 
 
 
2. How long has your company been on Twitter?
 
Less than a month
 
1 month - 6 months
 
6 months - 1 year
 
More than a year
 
 
3. Why does your company use Twitter?
Indicate the importance of the following:
Not a factor Minor consideration Secondary reason Main reason N/A
To respond to customer queries (customer service)
As a marketing tool to increase website traffic/sales
To inform our customers (notices)
To raise our company profile
To keep up with competitors
 
 
 
4. Aside from yourself how many others tweet on behalf of your company?
   
 
 
 
5. What days and hours is your company's Twitter account manned?
 
24 hours x 7 days
 
Business hours only
 
Other (please specify)
 
 
 
 
6. What does your company tweet about?
 
Our company news, offers etc
 
Responses to customer queries
 
Links to articles/info on our company website/blog
 
Industry related news and information
 
Other (please describe)
 

 
 
7. How effective has Twitter been for your company in achieving the following:
Ineffective Neutral Moderately Effective Highly Effective N/A
As a tool to respond to customer queries
Increasing website 'hits'
Increasing your company profile
Improving your company's competitor advantage
Increasing sales
Informing your customers
 
 
 
8. What is the most memorable Twitter interaction your company has had?
   
 
 
 
9. In a nutshell - what is the biggest benefit of Twitter to your company?
   
 
 
 
10. What other Social media tools does your company actively use?
 
Blogs
 
Facebook
 
Forums
 
LinkedIn
 
MySpace
 
Podcasts
 
Wikis
 
You-Tube
 
Other (please specify)
 

 
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