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  1. Surveys
  2. 2011
  3. October
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  5. Own Label Brand Survey
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Dear Participant,
You are invited to participate in my MBA research project that investigates Own Label Brand. In this survey, approximately 800 people will be asked to complete a survey exploring the attitudes and purchasing pattern of consumers. Your questionnaire responses will help me explore my topic in depth and will be used in the findings section of my final intended thesis; an MBA at the University of Wales, Trinity Saint David. It will take approximately 15 minutes to complete the questionnaire.

Your participation in this study is voluntary and you have the right to discontinue participation at any time. If you do decide to take part, please tick the consent box below. Your opinion is considered valuable and will provide a significant contribution to my project.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will not be passed on to third parties. All names and contacts will be kept anonymous for publication purposes. If you have questions at any time about the survey or the procedures, you may contact me by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
1. How frequently do you shop at Tesco?
 
Once a week
 
Every alternative week
 
Once a month
 
Every alternative month
 
Once a year or less
 
Do not shop at Tesco
 
Other
 
 
 
 
2. On average how much do you spend per visit?
 
£1-£10
 
£11-£20
 
£21-£30
 
£31-£40
 
£41-£50
 
Other
 
 
 
 
3. Please allocate a percentage on how you spend this amount:
Branded products
Tesco brands
0
 
 
4. To what degree does these factors determine your purchase? Please select from the following options.
Highly insignificant Insignificant Neutral Influential Highly influential
Price
Quality
Value(Cost benefit)
Organic products
Weight loss products
Convenience (processed food)
 
 
 
5. Are you aware of Tesco diets, the programme aimed to aid weight loss and healthy diet? If so, would you consider it?
 
 
 
6. On a scale of 1 to 10, how satisfied are you with Tesco's own brand? ( If you are not a shopper at Tesco, own brand of Asda, Sainsbury and Morrison applies here) Explain why you prefer/ do not prefer own brand to market brands.
   
 
 
 
7. Do you have a loyalty card with any of these retail outlets (Select all that apply)?
 
Asda
 
Tesco
 
Sainsbury
 
Morrison
 
Iceland
 
Farmfood
 
Lidl
 
Other
 

 
 
8. When you are shopping at Tesco, the price will affect you when you are looking for?
1 2 3 4 5
Drinks (Wine & Juice)
Food (Bakery, Fresh & Frozen)
Clothing (Shirts & Lingerie/Undergarments)
Household (Laundry & Cleaning)
Baby products(Bottles & Feeding)
Home products (Cookware & Kitchenware)
Electronic (Mobile & Camera)
Gifts (Cards & Gift packs)
Pet (Food & Accessories)
Entertaintment(DVDs, Books)
Health & Beauty (Haircare, Toiletries & Perfumes)
 
 
 
9. Are you an experimental buyer or a loyal buyer?
 
Experimental buyer
 
Loyal buyer
 
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