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  1. Surveys
  2. 2014
  3. February
  4. P
  5. Personal Trainer Survey
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As a graduate student at Judson University, I’m gathering information to study the personal training industry—how service quality and marketing approaches impact business success. Your participation as a personal trainer is very important.

Responses to the following questions will help me learn more about the personal training industry. Please answer the questions truthfully. All answers will be confidential and anonymous.

The information gathered from this survey will be available in summary form at the conclusion of the study. If you wish to receive a copy of the survey summary (no specific information about participants will be shared), include your request at the end of the survey.

If you have questions about the survey, please contact me

Thank you!
 
 
 
Services
 
 
 
* 1. What services do you currently offer?
 
Personal training one-on-one
 
Training semi-private: 2-3 clients
 
Group training or fitness classes: more than 3 clients
 
Nutrition planning/classes
 
Other
 

 
 
 
2. What do you do best?
   
 
 
 
3. Do you sell products related to fitness or nutrition? If so, which products?
   
 
 
4. Where do you deliver your services?
Primarily Occasionally Never
In client’s home
Fitness center/gym
Community center
Rehabilitation center/medical facility
Private club
Public/private high school
College/university
 
 
5. Please rate the importance of the following service attributes:
Very important Somewhat important Neutral Somewhat unimportant Unimportant
Quality of service
Professionalism
Facility quality
Location convenience for your customer
Equipment quality
Availability: days/hours you take appointments
Scheduling flexibility: your ability to change or adapt to customer needs
Price
 
 
6. How frequently are the following reasons given by clients to stop using your service?
Frequent Occasional Infrequent
Do not need it anymore – completed goal
Service was inconvenient
Unhappy with service quality
Injury, cannot continue
Appointments difficult to schedule
Did not make progress toward goals
High cost
No longer afford service
 
 
 
Competition and Promotion
 
 
7. What types of fitness services and providers do you consider your competitors?
Competitor Neutral Non-Competitor
Personal trainers where you work
Fitness centers/gyms without training services
Fitness centers/gyms with training services
Community center group fitness programs
Community center personal training programs
Rehabilitation centers/medical facilities
Private clubs
Sports programs through schools or private organizations
Online and advertised weight-loss programs or fitness DVDs
 
 
 
8. What makes your service unique from your competitors?
   
 
 
9. How do you promote your services?
Frequently Occasionally Infrequently Never
Referral programs with existing clients
Corporate programs with local employers
Promotions through the gym or training facility where you train
Flyers/brochures
Website
Blog
e-Mail
Social media (Facebook, Twitter, etc.)
Directories and yellow pages (online or print)
 
 
 
10. Other than those listed above, are there other promotional services you use frequently?
   
 
 
11. How do you attract interest in your services?
Frequently Occasionally Infrequently Never
Free consultation
Free training session(s)
Discount or free with referral
Gift with purchase
Discount rate
Package/bundled services (facility membership plus training sessions, nutrition consultation plus training sessions, etc.)
 
 
 
To receive a summary of the survey results at the conclusion of the study, please provide your email address:
   
 
© 2014 Goodrich
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