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| * Interviewer: | | | | * Rep Name: | | |
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* ON SHEET!
This must be correct!! If it is an Equine VET YOU MUST USE THE OTHER SCRIPT.
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Good Morning/Afternoon/Evening, my name is [insert] from Rural Press. We are conducting a 10 minute survey on behalf of Pfizer Animal Health who are looking to enhance their service. Pfizer has well trained and highly respected sales representatives and by conducting this short survey you will help enable Pfizer to continue to provide both better services and products to you, their clients, and also help provide better targeted training for their representatives.
We would appreciate your honest opinions regarding your experiences and as we value your time we would like to compensate you in a small way for this; we will be donating $20 on your behalf to the Beyond Blue. You will receive a receipt for this.
Is this a convenient time to conduct the survey or would you prefer that I call back?
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| * Is this store 'owner operated' or part of a 'group of stores'? |
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| * What is your role in the store? | | |
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| * How many 'full time equivalent' vets are employed in your store? | | |
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| * What would you say is the main focus of your store? |
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* Did you have an experience or visit from a Pfizer Representative in the past month?
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I will begin by reading some Service Attributes that have been identified as significant. Can you firsly please tell me how Important these attributes are to you.
Use a scale of 1 to 5, where 1= Not Important, through to 5= Very Important
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Thinking again about those Service Attributes now, can you please tell me how Successfully these attributes are performed by the Pfizer Representative.
Use a scale of 1 to 5, where 1= Very Unsuccessful, through to 5= Very Successful
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| * Can you recall anything about your discussion with them? (Probe, anything else) | | |
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* Can you recall the products mentioned?
Prompt for those not mentioned
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| * Did you find the discussion relevant to your business/ operation? |
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| * Did you find the discussion added value to your business/ operation? |
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| * Can you explain why you feel this way? | | |
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| * Following the discussion, did you.....? |
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| * Why/ what did you commit to purchasing? | | |
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| * Why/ What did you consider Broadening/ Increasing? | | |
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| * Why/ What did you commit to considering? | | |
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| * You mentioned that you asked for additional information, where from? |
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| * Why did you take no further action after this visit? | | |
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Thinking again about those Service Attributes now, can you please tell me how Successfully these attributes are performed by the Animal Health Representatives in general.
Use a scale of 1 to 5, where 1= Very Unsuccessful, through to 5= Very Successful
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| * Would you agree to this representative visiting you again? |
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| * Are there any other services that Pfizer Representatives could provide to yourself or store? | | |
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| * What more do you feel that Pfizer could offer your store? | | |
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| * Do you have any comments, either positive or negative, that you would like to make regarding Pfizer Animal Health and its products and services? | | |
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Thank you for your time, we appreciate your feedback.
Now we just need to collect your address information so that you receive the receipt for the $20 donation. |
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| * PARTICIPANTS FULL NAME: | | | | * CLINIC NAME: | | | | * Address 1: | | | | Address 2: | | | | * Town: | | | | * Postcode: | | | | * Phone Number: | | |
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