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  1. Surveys
  2. 2012
  3. July
  4. P
  5. Pfizer Vet Relationship VETS August 2012
0%
Exit Survey »
 
 
* Interviewer:
   
* Rep Name:
   
 
 
 
* ON SHEET!

This must be correct!! If it is an Equine Retailer YOU MUST USE THE OTHER SCRIPT.
 
Southern Sales Team
 
Northern Sales Team
 
Equine (Vet) Double check that it is not a retailer or reseller!
 
 
 
Good Morning/Afternoon/Evening, my name is [insert] from Rural Press. We are conducting a 10 minute survey on behalf of Pfizer Animal Health who are looking to enhance their service. Pfizer has well trained and highly respected sales representatives and by conducting this short survey you will help enable Pfizer to continue to provide both better services and products to you, their clients, and also help provide better targeted training for their representatives.


We would appreciate your honest opinions regarding your experiences and as we value your time we would like to compensate you in a small way for this; we will be donating $20 on your behalf to the Beyond Blue. You will receive a receipt for this.


Is this a convenient time to conduct the survey or would you prefer that I call back?
 
 
 
* Is this clinic 'owner operated' or part of a 'group of clinics'?
 
Owner Operated
 
Group
 
 
 
* What is your role in the clinic?
   
 
 
 
* How many 'full time equivalent' vets are employed in your clinic?
   
 
 
 
* What would you say is the main focus of your clinic?
 
Companion Animal
 
Large Animals
 
 
 
* Did you have an experience or visit from a Pfizer Representative in the past month?
 
Yes
 
No
 
Unsure
 
 
I will begin by reading some Service Attributes that have been identified as significant. Can you firsly please tell me how Important these attributes are to you.

Use a scale of 1 to 5, where 1= Not Important, through to 5= Very Important
Not Important 2 3 4 Very Important
* Take the time to understand your business?
* Demonstrate knowledge of Practice Protocols in your clinic?
* Deliver relevant product information in line with your current Practice Protocols?
* Convey a good technical knowledge of disease states and impacts to animal wellbeing?
* Demonstrate the features and benefits of a product or protocol to meet your needs?
* Make recommendations about how to improve and commence the use of products?
* Make recommendations about how to improve and commence the use of a clinic protocol?
* Follow up on an action?
* Ask for a commitment to a product or protocol?
* Display a professional attitude and approach?
* Demonstrate attentiveness and good listening skills?
* Demonstrate trustworthiness?
* Provide thorough training opportunities and support for yourself?
* Provide thorough training opportunities and support for the clinic?
 
 
Thinking again about those Service Attributes now, can you please tell me how Successfully these attributes are performed by the Pfizer Representative.

Use a scale of 1 to 5, where 1= Very Unsuccessful, through to 5= Very Successful
Very Unsuccessful 2 3 4 Very Successful N/A
* Take the time to understand your business?
* Demonstrate knowledge of Practice Protocols in your clinic?
* Deliver relevant product information in line with your current Practice Protocols?
* Convey a good technical knowledge of disease states and impacts to animal wellbeing?
* Demonstrate the features and benefits of a product or protocol to meet your needs?
* Make recommendations about how to improve and commence the use of products?
* Make recommendations about how to improve and commence the use of a clinic protocol?
* Follow up on an action?
* Ask for a commitment to a product or protocol?
* Display a professional attitude and approach?
* Demonstrate attentiveness and good listening skills?
* Demonstrate trustworthiness?
* Provide thorough training opportunities and support for yourself?
* Provide thorough training opportunities and support for the clinic?
 
 
 
* Can you recall anything about your discussion with them? (Probe, anything else)
   
 
 
 
* Can you recall the products mentioned?

Prompt for those not mentioned
 
Convenia
 
Rimadal
 
Cerenia
 
Trocoxil
 
Proheart SR12
 
Revolution
 
Fevac
 
Canvac
 
Witness Diagnostics
Equine
 
Equest Gel
 
Equivac 2 in 1
If none mentioned
 
None of these

 
 
 
* Did you find the discussion relevant to your business/ operation?
 
Yes
 
No
 
 
 
* Did you find the discussion added value to your business/ operation?
 
Yes
 
No
 
 
 
* Can you explain why you feel this way?
   
 
 
 
* Following the discussion, did you.....?
 
Commit to purchasing a product?
 
Consider broadening/ increasing your use of Pfizer products?
 
Commit to considering a product or protocol?
 
Ask for additional information?
 
Take no further action?

 
 
 
* Why/ what did you commit to purchasing?
   
 
 
 
* Why/ What did you consider Broadening/ Increasing?
   
 
 
 
* Why/ What did you commit to considering?
   
 
 
 
* You mentioned that you asked for additional information, where from?
 
Pfizer Vet Operation
 
The Visiting Rep
 
Wholesaler
 
Other
 

 
 
 
* Why did you take no further action after this visit?
   
 
 
Thinking again about those Service Attributes now, can you please tell me how Successfully these attributes are performed by the Animal Health Representatives in general.

Use a scale of 1 to 5, where 1= Very Unsuccessful, through to 5= Very Successful
Very Unsuccessful 2 3 4 Very Successful N/A
* Take the time to understand your business?
* Demonstrate knowledge of Practice Protocols in your clinic?
* Deliver relevant product information in line with your current Practice Protocols?
* Convey a good technical knowledge of disease states and impacts to animal wellbeing?
* Demonstrate the features and benefits of a product or protocol to meet your needs?
* Make recommendations about how to improve and commence the use of products?
* Make recommendations about how to improve and commence the use of a clinic protocol?
* Follow up on an action?
* Ask for a commitment to a product or protocol?
* Display a professional attitude and approach?
* Demonstrate attentiveness and good listening skills?
* Demonstrate trustworthiness?
* Provide thorough training opportunities and support for yourself?
* Provide thorough training opportunities and support for the clinic?
 
 
 
* Would you agree to this representative visiting you again?
 
Yes
 
No
 
 
 
* Are there any other services that Pfizer Representatives could provide to yourself or clinic?
   
 
 
 
* What more do you feel that Pfizer could offer your clinic?
   
 
 
 
* Do you have any comments, either positive or negative, that you would like to make regarding Pfizer Animal Health and its products and services?
   
 
 
 
Thank you for your time, we appreciate your feedback.

Now we just need to collect your address information so that you receive the receipt for the $20 donation.
 
 
 
* PARTICIPANTS FULL NAME:
   
* CLINIC NAME:
   
* Address 1:
   
Address 2:
   
* Town:
   
* Postcode:
   
* Phone Number:
   
 
 
 
* FROM SHEET
 
Key Decision Maker (KDM)
 
Decision Maker (DM)
 
Other (WHY?)
 
 
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