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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 
 
* How often do you browse at The Children's Place?
 
Weekly
 
Monthly
 
Once every 2-3 months
 
Once every 6 months
 
Once a year or less
 
 
 
* How often do you make a purchase at The Children's Place?
 
Weekly
 
Monthly
 
Once every 2-3 months
 
Once every 6 months
 
Once a year or less
 
 
 
* How do you typically shop at The Children's Place?
 
I always shop in the store
 
I usually shop in the store but sometimes shop online
 
I shop in the store and online equally
 
I usually shop online but sometimes shop in the store
 
I always shop online
 
 
 
* Do you currently have a PLACE Card, The Children's Place credit card?
 
Yes
 
No
 
 
 
* Which would you prefer most as a store credit card design?
 
A solid-colored card with no graphics
 
A solid-colored card with graphics
 
A multi-colored card with no graphics
 
A multi-colored card with graphics
 
 
 
 
 
Based on the image above, how true are the following statements:
1 - Definitely Not True 2 3 4 5 - Definitely True
* The colors are appealing
* The imagery is appealing
* The overall image is busy
 
 
 
 
 
Based on the image above, how true are the following statements:
1 - Definitely Not True 2 3 4 5 - Definitely True
* The colors are appealing
* The imagery is appealing
* The overall image is busy
 
 
 
 
 
 
* Based on the images above, which of the two card designs do you like more?
 
The blue and green circle design with graphic
 
The all blue design
 
 
 
Do you have any other additional comments for The Children's Place about the credit card program?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
 
* How many children (or grandchildren) do you purchase clothing for?
   
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl N/A
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
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