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  1. Surveys
  2. 2011
  3. October
  4. P
  5. Prescription Eyewear Survey
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Hey there!

Thanks for checking out the Vision 20/20 Survey. It will take approximately 5 minutes to of your time but will provide valuable insights to a few ramen-noodle eating (okay maybe not ramen..but Dominoes eating), aspiring entrepreneurs at HBS :-)

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Saahill Desai at [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
I consider my eyeglasses to be:
 
Functional
 
Fashionable
 
 
 
Describe the glasses you wear most often: Frame Shape (Oval, Rectangular, Round, Aviator, etc)
   
Brand (Gucci, Prada, etc or Unbranded)
   
Color (Black, Brown, Grey, etc)
   
Coatings on the lenses (Anti-Scratch, Anti-Reflective, etc)
   
 
 
 
Where do you typically purchase glasses from? (online, eye shop, doctor's office, etc.)
   
Do you visit several locations before purchasing?
   
How often do you purchase glasses and on what occasion? (ie "Once a year when I visit the doctor")
   
How many pairs do you try on before purchasing?
   
How much do you pay for your eyeglasses?
   
How much of this cost is covered by insurance?
   
 
 
Please rate your satisfaction with the following:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
The quality of your eyeglasses
The price of your eyeglasses
The process of purchasing eyeglasses
 
 
 
Please rank the top three attributes (1-3) you look for in your eyeglasses:
Price
Durability
Brand
Quality
Style
Materials
 
 
 
Please rank the top three attributes (1-3) that you look for when you buy eyeglasses:
Speed
Convenience
Trialability
Variety
Repair Services
 
 
 
Have you every purchased glasses online?
   
If yes, what was your greatest frustration? If no, what was your key reservation? (It took too long to deliver, Website didn’t have the style I was looking for, I didn't trust the quality, etc.)
   
 
 
 
If your were able to purchase non-designer label glasses of comparable quality to the ones you own, how much would you be willing to pay?
   
 
 
 
Please tell us a little about yourself. (Optional - All responses will be kept 100% confidential). What is your gender?
   
What ethnicity do you most closely associate with?
   
What is your age?
   
Please enter your email address for a chance to win a $100 gift certificate towards your next glasses purchase.
   
 
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