Product Concept

UQ Business School
The University of Queensland
MKTG 7505 Product Strategy and Development
SURVEY SEEKING CUSTOMER FEEDBACK FOR A NEW PRODUCT CONCEPT

Students: Patricia Moraes, Mauree Nixon, Martin Beaucamp, Inês Vilar, Benjamin Xie

ABOUT THIS QUESTIONNAIRE
This survey is a class assignment for UQ Business School undergraduate students for the subject MKTG2505 - Product and Service Management. The goal of this project is to expose the students undertaking this course to the skills needed in the development of successful new products/services.
Your opinion is valued. Your responses are completely anonymous. Please do not include your name anywhere on this questionnaire. Your participation is entirely voluntary. You may choose not to participate now or withdraw from participation at any time during the survey. The Survey results will only be reported in aggregate form.
We estimate this questionnaire will take approximately 15 minutes of your time.
This study adheres to the Guidelines of the ethical review process of The University of Queensland. Whilst you are free to discuss your participation in this study with the researcher (contactable on 0466878540 or the course instructor, Associate Professor Jay Weerawardena 3346 8093). If you would like to speak to an officer of the University not involved in the study, you may contact the Ethics Officer on 3365 3924.)

INSTRUCTIONS
Please read instructions for each individual question first, before answering. There are no right or wrong answers to any of the questions, so please answer as openly and honestly as possible.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Please read the new product description below and answer the questions.

Concept statement: Purefix Water Bottle

If you enjoy being in touch with nature and you’re into outdoors activities this product has a perfect fit with your lifestyle!
Imagine having fresh and unlimited water supply while exercising on the coast, camping, surfing, kayaking or whenever you feel like without having to carry a heavy bottle to satisfy your needs. With the new PureFix you can turn seawater into drinkable, fresh water!
PureFix is a convenient portable personal desalination water bottle that uses reverse osmosis to turn seawater into drinkable water. The bottle has two compartments separated by a membrane. Once you put the seawater into the first compartment you need to create pressure to enable the reverse osmosis process by pumping the seawater into the second chamber. This will allow the water to run through the membrane, separating the salt from the drinkable water. The water in the second chamber will then be safe to drink straight from the bottle.
PureFix is available in surf shops, camping and sport specialty stores all around Australia for only $49.99.

(a.) What are your general thoughts about this product concept?

(b.) How different, if at all, do you think the new water bottle would be from other available products now in the market that might be comparable with it?

Very different

Somewhat different

Slightly different

Not at all different

(c.) Do you believe that this new concept can be converted to a useable and marketable product?

(d.) How important is the problem that is addressed by this product concept to you?

(e.) To what extent our new product/service concept will solve your specific problem?

(f) What do you think about the indicated price for this product?

(g) What sort of after sales services should be added (warranty, money back guarantee) for this product?

(b.) How different, if at all, do you think the new water bottle would be from other available products now in the market that might be comparable with it?