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  1. Surveys
  2. 2011
  3. October
  4. P
  5. Product Perceptions
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We’d like to understand a little about what is most important to you regarding the products you purchase that are ultimately installed into your finished product. For the following six questions, please allocate 100 points to what you think is important when deciding which products you purchase for your finished product (without regard to any product in specific, but just thinking generally).

Please allocate 100 points on the following. It is important...
...to avoid product switching costs of any kind.
...that the locking hardware we put into our finished products has a strong brand reputation.
...that the locking hardware we put into our finished products comes from a company with good customer service and support.
...that the locking hardware we put into our finished products is easy to install.
...that the locking hardware we put into our finished products is highly secure.
...to know what a manufacturer of locking hardware charges its other customers.
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Values must add up to 100
 
 
 
For the remainder of the questions, please base your answers on the Adams Rite 1750/1850 deadbolt for aluminum doors. Note: while the 1750 and 1850 are distinct products, for the purpose of this survey, they will be referred to as the same. So whether you are experienced with the 1750, the 1850, or both, please keep in mind that throughout the survey they will be referred to as ‘the 1750/1850’.
 
 
 
On a scale of 1 to 5, where 1 is a costless change, and 5 is an expensive change, how would you rate the changing costs you would experience if you were to switch from the Adams Rite 1750/1850 to a similar aluminum door deadbolt?
 
1 Costless change
 
2
 
3
 
4
 
5 Expensive change
 
 
 
Additional comments about this rating (if applicable):
   
 
 
 
On a scale of 1 to 5, where 1 is a poor brand reputation, and 5 is an excellent brand reputation, how would you rate the brand reputation of the Adams Rite MS 1750/1850?
 
1 Poor brand reputation
 
2
 
3
 
4
 
5 Excellent brand reputation
 
 
 
Additional comments about this rating (if applicable):
   
 
 
 
On a scale of 1 to 5, where 1 is poor customer service and support, and 5 is excellent customer service and support, how would you rate the customer service and support provided by Adams Rite for the MS 1750/1850?
 
1 Poor customer service and support
 
2
 
3
 
4
 
5 Excellent customer service and support
 
 
 
Additional comments about this rating (if applicable):
   
 
 
 
On a scale of 1 to 5, where 1 is difficult, and 5 is easy, how would you rate the ease of installation of the Adams Rite 1750/1850 into your finished product?
 
1 Difficult
 
2
 
3
 
4
 
5 Easy
 
 
 
Additional comments about this rating (if applicable):
   
 
 
 
On a scale of 1 to 5, where 1 is 'does not meet at all', and 5 is 'completely meets', how would you rate how well the Adams Rite MS 1750/1850 meets your security needs?
 
1 Does not meet security needs at all
 
2
 
3
 
4
 
5 Completely meets security needs
 
 
 
Additional comments about this rating (if applicable):
   
 
 
 
On a scale of 1 to 5, where 1 is well known, and 5 is unknown, how would you rate your awareness of what Adams Rite charges its other customers for the MS 1750/1850?
 
1 Well known
 
2
 
3
 
4
 
5 Unknown
 
 
 
Additional comments about this rating (if applicable):
   
 
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