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I. General Habits
 

1. On average, how many times per month do you and/or your family purchase gas?
 
0-3 times
 
4-6 times
 
7-9 times
 
10 or more times

 
 

2. On average, how many different gas stations will you use during a month?
 
1
 
2
 
3
 
4 or more
 
 

3. Of the gas stations mentioned in question 2, how many are convenience store locations? (Please fill in the appropriate number)
 
0
 
1
 
2
 
3 or more
 
 

4. Of the gas stations mentioned in question 2, how many are hypermarket (wholesale clubs, supermarkets) locations? (Please fill in the appropriate number)
 
0
 
1
 
2
 
3 or more

 
 

5. When you purchase gasoline, do you generally purchase it:
 
On your way to work
 
On your way home from work
 
On an errand/shopping
 
When making a special trip to the gas station
 
 

6. When you go to a gas station, do you choose a station that is:
 
Close to where you shop
 
Close to your home
 
Close to your work
 
Wherever you are when you notice you need gasoline
 
 

7. Do you purchase gasoline from hypermarkets, such as Wal-Mart, Randall's or Costco?
 
Always
 
Frequently
 
Sometimes
 
Seldom
 
Never
 
 

8. Do you have a retail gasoline card(s) (i.e. one issued in the name of a gas station)?
Yes No
 
 

9. What method of payment do you routinely use for purchasing gasoline?
 
Credit Card (Visa, Mastercard, Discover, American Express, etc.)
 
Retail Gasoline Credit Card
 
Cash
 
Check
 
 

II. General Opinions
 

10. When thinking of the gas station that you visit most often, what are the main services or reasons that you continue to purchase gas from this gas station? (Check all that apply)
 
Convenience of Location
 
Fuel Price
 
Method of Payment Options
 
Retailer Credit Card Preference
 
Availibility of Other Consumer Commodities
 
Frequent Purchaser Benefits
 
Availability of Mechanic Services
 
Availability of Car Cleaning Facilities
 
Safety
 
Particular Brand Preference
 
Diesel Offering
 
Friendly Service
 
Fast Service
 
Other

 
 

11. When choosing a location to purchase gas, how important is:
 

Always Important Sometimes Important Rarely Important Never Important
Convenience of location?
Proximity to work or home?
Cost per gallon?
Payment options, such as pay-at-the-pump facilities?
Restroom facilities?
Availability of food items?
Availability of beverages?
Availability of other miscellaneious consumer products (papers, car care products, etc.)?
Availability of loyalty incentive programs (special rebates on gasoline, etc.)?
Availibility of on-site mechanic services?
Availability of full service facilities?
Availability of car cleaning services?
Safety of the gas station?
Particular brand preference?
Availability of diesel?
 
 

12. When purchasing gas at your favorite station, which of the following additional products do you purchase most frequently? (check all that apply)
 
Tobacco Products
 
Alcoholic Beverages
 
Soft Drinks
 
Milk
 
Lottery Tickets
 
Food Products
 
None of the above

 
 

13. Do you feel that gasoline sold at hypermarkets is of the same quality and clean-burning efficiency as retail gasoline stations?
 
Yes, it is similar in quality
 
No, it is of lesser quality
 
Unsure, never considered it
 
 

III. Shell Specific Questions
 

14. Are you familiar with Shell gas stations?
 
I have never heard of them
 
I have heard of them but never shop there
 
I occasionally buy gas/products at Shell
 
I prefer to buy gas/products at Shell
 
I use Shell exclusively
 
 

Poor Fair Neutral Good Excellent
15. Overall, how would you rate your opinion of Shell gas stations?
 
 

16. Please rate the quality of the various statements listed with the appropriate response to the right. Select your rating based on your experiences.

How would you rate Shell gas stations on:
 

Very Poor Fair Average Good Excellent No knowledge
Store cleanliness
Store design and lay-out
Quality of gasoline
Availability of food items
Friendliness of employees
Efficiency of employees
Availability of Shell stores
Ease of gasoline purchases
Price of gasoline
 
 

Strongly Agree Agree Neutral or Not Applicable Disagree Strongly Disagree
17. If you have previously shopped at a Shell gas station, would you shop at Shell in the future?
 
 

IV. Classification Data
 

18. Please indicate your gender:
Male Female
 
 

19. Which of the following categories does your current age fall within?
Under 18 18-25 26-35 36-45 46-55 56-65 66 or older
 
 

20. Which one of the following categories best corresponds with your last completed year in school?
 
Some high school
 
Completed high school
 
Some college or technical school
 
Completed college (4-year degree)
 
Graduate studies or degree
 
Post-graduate studies or advanced degree
 
 

21. Which of the following categories does your total approximate household income (before taxes) fall within?
Under $24,999 $25,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000+
 
 

22. What is your residence five digit zip code?
0