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  5. QuestionPro : In-Store Purchase Intent: Retail
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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.

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When was your most recent purchase for handbag?
 
Less than 1 month ago
 
1 - 3 months ago
 
4 - 6 months ago
 
7 months to a year ago
 
More than a year ago
 
 
 
Which of the following brand have you purchased in the past year? Select all that apply.
 
Carlo Rino
 
Guess
 
Coach
 
Prada
 
Chanel
 
Gucci
 
Armani
 
Polo
 
Other
 

 
 
 
If you have NOT purchased a handbag within the past year, which statement best explains why?
 
I haven't needed any product similar to the one I bought before
 
I wasn't satisfied with the quality of particular brand
 
I wasn't satisfied with the quality of my previous purchase experience
 
Shopping is not convenient for me
 
Shopping Malls does not have design that I am looking for
 
handbag are too expensive
 
Don't know/haven't thought about it
 
Other
 
 
 
 
Which of the following explains why you made your most recent purchase?
 
For myself
 
For my child
 
As a gift for a friend
 
Other
 
 
 
 
How did you make your most recent purchase?
 
Online
 
By phone
 
By mail/catalogue
 
In-person/in-store
 
Through a dealer
 
Other
 
 
 
 
We are introducing a new brand handbag. How interested would you be in purchasing this item?
 
Very interested
 
Somewhat interested
 
Neutral
 
Somewhat uninterested
 
Very uninterested
 
 
 
What would be an appropriate price range for your handbag?
 
below RM 100.00
 
RM 101.00-RM 200.00
 
RM 201.00 - RM 300.00
 
RM 301.00 - RM 400.00
 
> RM 500.00
 
Any price
 
 
 
Is there anything that does not appeal to you about your handbad? If so, what?
   
 
 
 
Is there another attribute that you would like to see? If so, what?
   
 
 
 
Please indicate your gender.
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which of the following includes your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
What is the highest level of education you have completed?
 
Some high school
 
High school graduate
 
Some college
 
College graduate
 
Any post-graduate work
 
Prefer not to answer
 
 
 
Which of the following categories includes the total annual income of your household before taxes?
 
Under $15,000
 
$15,000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $59,999
 
$60,000 - $74,999
 
$75,000 - $89,999
 
$90,000 or more
 
Prefer not to answer
 
 
 
Do you have children under the age of 18?
 
Yes
 
No
 
 
 
Please share any additional comments for improvements.
   
 
Yoges_Consumer Behavior