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  2. 2015
  3. November
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How interested would you be in purchasing {A new Therapy Concept with
a Liposome Eye Spray for the Treatment of the “Dry Eye”}?
 
Very interested
 
Interested
 
Neutral
 
Uninterested
 
Very uninterested
 
 
How important are the following features of the proposed new product?
Least Important Most Important
relieves "Dry Eye"i.e. dryness of the eyelid
relieves eyelid inflammation
the product is sprayed onto the closed eyelid rather than squeezed into the eyelid like usual eye drops.
it can be used when wearing all kinds of contact lenses.
has vitamins E and A that nourishes the eye lid skin.
it does NOT ruin eye makeup when sprayed onto it.
the product is squeezed into the eyelid rather than sprayed onto the eyelid.
 
 
Would the following attributes make you more or less interested in purchasing {a DRY EYE treatment product}?
Much Less Interested Somewhat Less Interested Neutral Somewhat More Interested Much More Interested
it relieves dry eye symptoms
it relieves eye lid inflammation
it is sprayed onto the eyelid
it can be used when wearing all kinds of contact lenses
it does NOT ruin eye makeup
it lasts up to 3 years after opening it
it has shelf life up to 5 years.
it has an initial slight eye stinging when first applied for few seconds.
it replaces the aqueous phase of the tear film with a salty tear like solution
it substitutes tears in the eyes by maintaining the integrity of the tear film's lipid layer
 
 
 
What would you expect to pay for this product if it had all of the above attributes?
 
25-35 NIS
 
45-50 NIS
 
55-65 NIS
 
65-70 NIS
 
70-90 NIS
 
 
 
How likely are you to buy this product if it has all the attributes described above?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
If this product were available today, when would you be most likely to buy it?
 
Within the next month
 
Between 1 and 3 months from now
 
Between 4 and 6 months from now
 
Between 7 months and a year from now
 
I am not interested
 
 
 
Are there additional attributes that you would want incorporated into this product?
   
 
 
Please indicate the degree to which you agree/disagree with the following statements about the similar product you currently use.
Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree
Sufficient for my needs
Meets my expectations
Reasonably priced
 
 
 
What do you currently use as an alternative to our proposed product?
 
REFRESH from Allergan
 
BLINK contact lens soothing eye drops from Abbot
 
BLINK tears lubricating eye drops from Abbot
 
BLINK tears GEL lubricating eye drops from Abbot
 
AVIZOR Lacrifresh eye drops
 
GenTeaL eye drops from Alcon
 
OPTIVE eye drops from Allergan
 
I do not use a similar product
 
Other
 
 
 
 
Please provide additional comments about your current product.
   
 
 
 
Which purchase method do you prefer for this kind of product?
 
Phone
 
Mail order form
 
In-person/in-store
 
Online
 
Other
 
 
 
 
Which payment method do you prefer?
 
Cash
 
Check
 
Credit card
 
Debit card
 
Payment plan
 
 
 
Please provide any additional comments about our proposed product.
   
 
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