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Exit Survey
 
 
What is your own personal yearly income?
 
Under SR100,000
 
SR100,000 - SR150,000
 
SR150,000 - SR180,000
 
SR180,000 - SR225,000
 
SR225,000 - SR300,000
 
SR300,000 - SR337,000
 
SR337,000 - SR375,000
 
SR375,000 - SR560,000
 
Over SR560,000
 
 
 
Did you personally make, influence, or participate in any purchases on the Internet during this past Holiday season?
 
No
 
Yes
 
 
 
Have you purchased or used Online Shopping sites within the past year?
 
Yes
 
No
 
 
 
What types of products did you purchase on the Internet?
Please check all that you bought:
 
Software
 
Books or Magazines
 
Computer Hardware
 
Music, CD's, Recordings
 
Videos, DVD's
 
Home Electronics
 
Travel (airlines, car rentals, hotels)
 
Clothing
 
Flowers
 
Tickets (concert, movies, etc.)
 
Services (insurance, legal)
 
Other Items
 
 
 
Ar you interested in purchasing {Apparel & Accessories/Online} within a year?
 
Very interested
 
Somewhat interested
 
Neutral
 
Somewhat uninterested
 
Very uninterested
 
 
 
Which statement best explains why you are or are not interested in purchasing online?
 
I prefer to buy in store
 
I dont want to go through the online purchase process
 
I want to feel the products
 
I dont trust Online Sites
 
 
Think about your own personal use of a computer in your home just during the Holiday season. About how often did you use it for each of the following activities? Please check one box for each item.
Daily 2-3 times a week Once a week 2-3 times a month Once a month Under once a month Not at all
Check or send e-mail messages
Look at financial information (stocks, trends)
Read on-line news or magazines
Conduct business-related work
Visit Internet sites related to my hobbies
Visit auction sites
Visit other retail sites looking for merchandise
 
 
Think about your own personal use of a computer in your home just during the Holiday season. About how often did you use it for each of the following activities? Please check one box for each item.
Daily 2-3 times a week Once a week 2-3 times a month Once a month Under once a month Not at all
Visit sites looking for tickets or reservations
Play games
Look for job opportunities
Find & view photographs, clipart, or images
Search for or download software
Chat on-line
Visit message news-groups
 
 
 
What would be an appropriate price for this {PRODUCT/SERVICE} if it includes all of the attributes mentioned above?
 
{PRICE 1}
 
{PRICE 2}
 
{PRICE 3}
 
{PRICE 4}
 
{PRICE 5}
 
 
 
Are there any other attributes that would make you more likely to purchase this {PRODUCT/SERVICE}. If so, what?