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  1. Surveys
  2. 2013
  3. March
  4. T
  5. The Cheesecake Factory's Big Book of Cheesecakes
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Exit Survey
 
Please tell us how The Cheesecake Factory's Big Book of Cheesecakes would rate on the following attributes.
1
Not At All Descriptive 		2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 
 
Overall, what is your reaction to The Cheesecake Factory's Big Book of Cheesecakes?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What would be your main reason for buying The Cheesecake Factory's Big Book of Cheesecakes?
   
 
 
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Which of the following best describes your need for The Cheesecake Factory's Big Book of Cheesecakes?
 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
It looks okay but is about the same as what I'm doing now.
 
My current product would serve me better.
 
You've got to be kidding. Why would I need this product?
 
 
 
Based on the description, what price would you expect to pay for The Cheesecake Factory's Big Book of Cheesecakes?
   
 
 
 
Assuming the new product is priced comparably to other major brands, would you say it is a...
 
Very poor value
 
Somewhat poor value
 
Average value
 
Fairly good value
 
Very good value
 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy The Cheesecake Factory's Big Book of Cheesecakes?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other