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  1. Surveys
  2. 2011
  3. October
  4. U
  5. Untitled
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Exit Survey »
 
Retail Brand on the Internet

For the following questions please consider your primary e-commerce Web site and the retail category you selected in question #3 above.

Very Weak Very Strong
Compared to your online competitors, how would you rate the strength of your company's retail brand on the Internet?
Overall, compared to other brands in your retail category, how would you rate the level of awareness of your retail brand name on the Internet?
Overall, compared to other brands in your retail category, how would you rate the level of quality associated with your retail brand name on the Internet?
Overall, compared to other brands in your retail category, how would you rate the level of favorability associated with your retail brand name on the Internet?
Overall, please rate the level to which your brand is recognized with its retail category on the Internet.
 
 
Distribution Operations

Please focus on your primary e-commerce operations. Please rate your agreement with each of the following statements.

Strongly Disagree Strongly Agree
Relative to our competitors, products are consistently available in inventory.
Compared to our competition, the time between receiving and shipping orders is shorter.
Our company relies on supplier drop shipments to consumers to satisfy online orders.
Our company's distribution system can handle the volume of online orders.
Relative to our competition, online orders are filled from our existing inventory.
Compared to our competition, our company relies heavily on backorders.
 
 
International Markets

Once again, please focus on your primary e-commerce operations.

Strongly Disagree Strongly Agree
Before we started our primary Web site, some people in my company had experience in international markets.
My company knows how to market products in other countries.
Few people in my company's primary Web site operations are knowledgeable about foreign markets.
Our e-commerce strategy considers differences between the home market and foreign markets.
 
 
Internal Organizational Culture

Again, please rate your agreement with each of the following statements.

Strongly Disagree Strongly Agree
In general, our e-commerce top managers favor a strong emphasis on marketing tried and true products.
In the past year, my firm has marketed many new lines of products on the Web site.
In dealing with competitors, our e-commerce approach is to respond to actions which competitors initiate.
In dealing with competitors, our e-commerce approach is to pursue an aggressive, competitive posture.
In general, our e-commerce top managers favor low-risk projects (i.e., projects with certain rates of return).
In general, our e-commerce top managers belieive that bold, wide-ranging acts are necessary to achieve the firm's objectives.
When confronted with decision-making situations involving uncertainty, our e-commerce approach is to adopt a cautious, "wait-and-see" posture.
 
 
This set of questions also considers your company's internal culture. Please focus on your primary e-commerce operations.
Strongly Disagree Strongly Agree
Satisfying our customers is our most important business objective.
We constantly communicate our commitment to serving customer needs.
We share information about our successful and unsuccessful experiences across all business functions.
Our strategy for competitive advantage is based on our understanding of customers' needs.
We measure customer satisfaction infrequently.
We have regular performance measures of customer service.
Our competitors are more customer focused than we are.
I believe that our business exists primarily to serve customers.
Data on customer satisfaction are disseminated at all levels in our e-commerce unit on a regular basis.
 
 
Channel Isses

If the question does not apply to your company's situation please select not applicable (n/a).

Strongly Disagree Strongly Agree n/a
We find it difficult to change established procedures to cater to the needs of e-commerce customers.
We can easily change the manner in which we carry out tasks to fit the needs of e-commerce.
This firm will not aggressively pursue an e-commerce strategy that causes existing investments to lose value.
We are willing to sacrifice sales from existing channels in order to improve sales on our primary Web site.
 
 
Supplier Relations

Considering the relationship with your most important supplier with which you are familiar, please indicate your level of agreement with each of the following statements.

Strongly Disagree Strongly Agree
There is open communication between our e-commerce business and our most important supplier.
Our e-commerce business and our most important supplier share common objectives.
Our most important supplier makes it difficult for our e-commerce business to do its job.
Our most important supplier does not like many of the things our e-commerce business does.
The products we get from our most important supplier can also be purchased by end-users on our most important supplier's Web site.
Our most important supplier does not offer products to end-users on their Web site.
There is an overlap in products offered to end-users on our Web site and our most important supplier's Web site.
 
 
Market

For the following please consider the market in which your retail brand competes online.
Please consider the online retail category you specified at the beginning of the survey.

Strongly Disagree Strongly Agree
Customers' preferences change frequently.
Our customers rarely request new products.
Customer needs are becoming more predictable.
Customer loyalty is decreasing.
On the Internet, the rate of firm failure is high in this retail category.
 
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