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Hello!
Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.
We would like to invite you to take a 10 minute survey and earn a coupon for 20% off your next purchase at The Children's Place
Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.
Please start with the survey now by clicking on the Continue button below.
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| * Which of the following best describes how often you are involved in the purchase of clothing & shoes for children ages 10 and under - either for your own children or for children you are close to? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| How important are each of these things when shopping for shoes?
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| Which of the following stores are you aware of selling children's shoes? Please check all that apply |
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| How did you find out about The Children's Place shoes? |
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| In the past 6 months which of the following stores have you shopped at for children’s shoes? Please check all that apply |
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| Which one store do you shop at most often for children’s shoes? |
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| Please rate The Children's Place on how they perform on the following attributes when shopping for children's shoes.
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| Other then The Children's Place, which of the following stores is your favorite to shop children's shoes? |
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| Now please rate ${piping_text} on how they perform on the following attributes when shopping for children's shoes.
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| In general, when shopping for children’s shoes do you typically...
A) Shop for shoes that match back to a particular outfit
-- OR -- B) Shop for shoes that are basic and match several outfits
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A) Buy shoes that are in shoe boxes
-- OR -- B) Buy shoes that are on hangers or racks
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A) Shop with your child
-- OR -- B) Shop alone
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A) Shop for shoes as a separate trip
-- OR -- B) Shop for shoes when also shopping for clothing
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| The following questions are specific to children's shoes at The Children's Place |
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| Which of the following shoe categories have you purchased from The Children's Place? |
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| Why haven't you purchased Athletic shoes from The Children's Place? |
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| Which categories for shoes do you feel The Children's Place exceeds your expectations? Please check all that apply |
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| Have you shopped for shoes at The Children's Place in the past year? |
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| Now, I want you to think about the last time you were in a Children's Place store shopping for shoes for your child(ren), How would you rate your overall experience in the store? |
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| Were you shopping with your child? |
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| Did your child(ren) try on a pair of shoes? |
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| Did you use a measuring device? |
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| Were you able to find your child’s shoe size? |
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| How would you rate The Children’s Place shoe sizing on the following statements?
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| Now I want you to compare The Children's Place clothing to it's shoes on the following attributes:
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| Please enter your zip code | | |
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| How many children do you have? | | |
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| What ages & genders are your children? Please check all that apply |
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| Roughly speaking, in what range does your total annual family income fall? |
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| Do you consider yourself to be Hispanic or of Hispanic decent? |
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| * Which of the following categories best describes your ethnic background? |
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