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Hello:

You are invited to participate in our survey for a new revolutionary type of workout equipment.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

This product will bring a whole new element to working out and the way people think about going for a run. This product is an immersive 3-D tool to help you get in shape and stay in shape. This new treadmill will put you into a new environment and take your mind off the actual process of running with the beautiful environment you will be placed into. With this product you will feel like you are running on a beach, or on a beautiful mountain path or anywhere else you could possibly want to be. This treadmill is meant to make you want to run for enjoyment again not just because you have to.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.

Thank you very much for your time and support.
 
 
 
What is your age?
 
Under 18
 
19 - 22
 
23 - 30
 
31 - 43
 
44+
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your annual household income?
 
Less than $10,000
 
$10,000 - $20,000
 
$20,001 - $30,000
 
$30,001 - $40,000
 
$40,001 - $50 ,000
 
$50,001 +
 
 
 
How many hours do your spend exercising in a week?
 
Less than 1
 
1 - 3
 
4 - 6
 
7- 9
 
Greater than 10
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Which of the following best describes your need for this product?
 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
It looks okay but is about the same as what I'm doing now.
 
My current product would serve me better.
 
You've got to be kidding. Why would I need this product?
 
 
 
Overall, what would be your most important factors in choosing a piece of workout equipment? Please check three.


 
Value
 
Best performance
 
Good repair/Warranty service
 
Recognized brand name
 
High quality
 
Shopping convenience
 
Easy/fast service
 
Discount
 
Good sales representative/dealer/owner
 
Broad selection of products
 
Do not know
 
Other

 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy our product?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other
 
 
 
How likely are you to purchase our product?
 
Not likely
 
Somewhat likely
 
Very likely
 
Will buy