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2012
October
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Vospers New Car Survey October 2012: Purchase Inte
Vospers New Car Survey October 2012: Purchase Inte
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Pilot Survey: Vospers are looking at introducing this method of survey in to the business long term.
Please answer these questions that are most relevant to you. All questions require an answer. There are three sections to be completed.
This survey has 10 questions to be completed and should take approximately 4-5 minutes.
We would like to thank you for your time and feedback.
When buying an new vehicle, who is the primary decision maker/makers?
I am the sole decision maker.
I share the decision with my partner.
I make the decision on behalf of a dependant.
I share the decision with a dependant.
My partner makes the decision.
I do not make the decision.
Other
When purchasing a new car, what is most likely to affect your buying decision? Please place the below in order of most likely to least likely. With one being most likely and 15 being least likely.
Cost of Insurance
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Cost of Parts
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Cost of Road Tax
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Customer Service
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Dealership Location
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Dealership Reputation
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Incentives
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Is a Franchise You Trust
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Is a Model you Already Know
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Price
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Recommended by Friend/Family
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Seeing Model Before Purchase
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Serving & MOT Prices
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Test Driving Before Purchase
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Type of Fuel
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
When purchasing a new car, what features are most likely to affect your buying decision?
Would definitely affect
Would probably affect
Would not affect
Accessories
Blue-Tooth Enabled
Body Style
Boot Space
Colour
Fuel Consumption
Keyless Entry
Parking Sensors
Robustness/Safety
Space for Passengers
Specific Brand (ie Ford, Fiat, Mazda etc.)
Having purchased a new car, what factors would influence your decision not to return to that dealership in the future?
Lack of Communication from Salesperon
Length of Warranty not Sufficient
Long Delivery Waiting Time
Low Price for Part Exchange
No Follow-Up Call
No Incentives
No Service Plan Offered
No Test Drive
Poor Appearance of Dealership
Poor Customer Service
Poor Product Knowledge from Salesperson
“Pushy”/Hard Selling Salesperson Technique
Rushed Hand-Over
Uncompetitive Price
Unexplained Finance Details
Unsuitable Opening Hours
Other
How effective are the following methods of communication and advertising in influencing your decision to purchase?
Very effective
Somewhat effective
Not at all effective
N/A
Newspaper/Magazine Advert
TV Advertising
Radio Advertising
Football/Rugby/Basketball Sponsorship Boards
Letters (Addressed to you) send through the post that contain an offer
Leaflets of offers through the post
Email Newsletters
Facebook/Twitter Offers
Presence at a Show (Devon County Show/Royal Cornwall Show)
Product Placement (seeing the car outside supermarket/in town/outside cinema)
Very effective
Somewhat effective
Not at all effective
N/A
Text Messages
Sign Written Vehicles (vehicles driven with “Vospers” Signage)
Vospers.com website
Franchise website
Website advertising (banner on specific page)
PR in Local Newspapers
Smartphone APP
Which category below includes your age?
18-20
21-29
30-39
40-49
50-59
60 or older
Name:
Company:
Address 1:
Address 2:
City/Town:
Postal Code:
Country:
Email Address;
Phone Number
How many new cars have you purchased in total?
1
2
3
4
5
6
7
8+
How many new cars have you purchased from Vospers?
0
1
2
3
4
5
6
7
8
9+
Only purchased Used not from Vospers
Only purchased used from Vospers
Only purchased Used from Vospers and other
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