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1. Gender
 
Male
 
Female
 
 
 
2. Age
 
18-25 years old
 
26-35 years old
 
36-45 years old
 
46-55 years old
 
56 years old or more
 
 
 
3. How long have you been using the Internet?
 
< 3 years
 
3-5 years
 
6-8 years
 
9 years or more
 
 
 
4. Have you ever visited a clothing website or purchased clothing online?
 
No (If you answered No please proceed to Question 5 and then click continue at the bottom of the page)
 
Yes (If you answered Yes please proceed to Question 5 to 10 and then click continue at the bottom of the page)
 
 
5. How important are the following factors to you in the quality of a clothing Web site in general?
Rate in terms of importance on a scale from 1 to 5, where 1=not important and 5=very important; 0=not applicable.
1 2 3 4 5 0
F1: The website is visually pleasing
F2: The website is visually appealing.
F3: The Web site displays a visually pleasing design.
F4: The website has adequate security features.
F5: I feel secure giving out credit card information at this site.
F6: I feel safe in my transactions with this website.
F7: It can keep its promises to its customers.
F8: It is trustworthy.
F9: The transactions will be successful.
F10: The product that comes is represented accurately by the website.
F11: The product can be delivered by the time promised by the company.
F12: I can get what I ordered from this site.
F13: It is easy t get in contact with this online company.
F14: The online store offers a meaningful guarantee.
F15: It can solve my problems promptly.
 
 
 
6. Please select one website from which you have visited or purchased frequently. Please use this website when you complete the following questions.
 
Allsaints
 
Gap
 
Newlook
 
Mango
 
Topshop
 
Other (please specify)
 
 
 
 
7.Please select you have visited this website or purchased on this website.
 
I just visited this website but have not purchased clothing from it.
 
I have purchased clothing from this web site.
 
 
8. How would you assess the quality of this clothing website?
Strong Disagree Disagree Undecided Agree Strong Agree
F1: The website is visually pleasing.
F2: The website is visually appealing.
F3: The Web site displays a visually pleasing design.
F4: The website has adequate security features.
F5: I feel secure giving out credit card information at this site.
F6: I feel safe in my transactions with this website.
F7: Based on my experience with the online store in the past, I know it keeps its promises to its customers.
F8: Based on my experience with the online store in the past, I know it is trustworthy.
F9: Based on my experience with the online store in the past, I know that the transactions will be successful.
F10: The product that came was represented accurately by the company.
F11: The product was delivered by the time promised by the company.
F12: I get what I ordered from this website.
F13: It was easy to get in contact with this online company.
F14: The online store offered a meaningful guarantee.
F15: The online store solved my problems promptly.
 
 
9. Please tick the following question:
Definitely Probable Possible Uncertain No possible
Q1: I am willing to recommend others to buy clothing from this website.
Q2: I prefer this clothing website above others.
Q3: I intend to continue using this clothing website.
 
 
 
10. Please tick the following question:
 
It is likely that I will purchase through this site in the near future.
 
I expect to purchase through this site in the near future.
 
I intend to purchase through this site in the near future.
 
I will definitely buy products from this site in the near future
 
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