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Q1. You were born in the year of:
 
1990-1945
 
1946-1964
 
1965-1976
 
after 1976
 
 
 
Q2. Do you like drinking wine?
 
yes(jump to Q3)
 
no(jump to Q4)
 
 
 
Q3. Give reasons why you like drinking wine.You can list one or more. If you have more than one reason, please list in the importance order of you.(jump to Q5)
   
 
 
 
Q4. Give reasons why you do not like drinking wine.You can list one or more. If you have more than one reason, please list in the importance order of you. If you are not sure, just answer "not sure".(jump to Q6)
   
 
 
 
Q5. What kind of wine do you prefer? (jump to Q7)
 
Red wine
 
White wine
 
Both red wine and white wine
 
 
 
Q6. What kind of beverage you prefer?(jump to Q10)
 
Beer
 
Spirit
 
Other
 
 
 
Q7. How important are the following factors when you are making a decision purchasing wines:
Very Unimportant Unimportant Neutral Important Very Important
Prestage brand/winary
Varietal
Fairly Price
Famous terroir
Premium quality
 
 
 
Q8. What source do you like to get information about wines?
 
Magazines and newspaper
 
TV and radio
 
Family and friends
 
Retail clerks
 
Critics
 
Internet
 
Other
 

 
 
 
Q9. Please rank (1-3) the following situations that you would like to purchase wines:
Casual occasions such as dinner party away from home with friends
Formal occasions such as dinner party away from home with business associate /boss
Other occasions such as purchasing wine as a gift for family or friends
 
 
 
Q10. Please give three descriptors about wine industry (e.g., expensive, elite, natural, healthy, fun)
   
 
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