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  2. 2010
  3. September
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Dear Sir/ Madam,

I am currently conducting a survey on customer satisfaction with the physical environment in the boutique hotel. The results of this study will also help hoteliers develop better marketing for retaining customers. Your help is essential for the success of this study. I would request you to kindly contribute approximately 10 minutes of your valuable time by filling this questionnaire. All information obtained will remained confidential.


 
 
 
Are you a leisure traveler? (a person who seek for pleasure, non business related)
 
Yes
 
No
 
 
 
Gender
 
Male
 
Female
 
 
 
Age
 
18 to 23 years
 
24 to 30 years
 
31 to 40 years
 
41 to 50 years
 
Above 51 years
 
 
 
Occupation
 
Professional (accountant, attorney, medical, educator, etc)
 
White collar (admin level)
 
Blue collar (mechanic, technician, operator, driver, etc)
 
Students
 
Others:______________ (Please specify)
 
 
 
Education Level
 
High School
 
Diploma or Higher Diploma
 
Bachelor Degree
 
Others
 
 
 
Monthly income
 
Below RM1000
 
RM1001 - RM2000
 
RM2001- RM3000
 
RM3001-RM5000
 
RM5001 and above
 
 
 
How many times have you visited this hotel in the past?
 
Less than 3 times a year
 
4~6 times a year
 
7~9 times a year
 
10 times and above
 
 
Please read the following statements and tick the best represents your answer
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Heritage design is appealing
Old pictures are attractive
Retro furniture is attractive
Color used create a comfortable atmosphere
The color used make me feel calm
In room furniture arrangement gives me enough space to move
The hotel lobby is spacious and does not feel crowded
The sitting arrangement at lobby is comfortable
Background music is nice
The volume of the background music is suitable
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Temperature of the hotel is comfortable
The temperature level of hotel is suitable
Lighting create a warm atmosphere
Ligthing makes me feel welcome
Aroma used is refreshing
Aroma used make me feel good during my stay
 
 
Please read the following statements and tick the best represents your answer
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
I enjoy my stay in this hotel
I like the layout of this hotel
I like the architecture of this hotel
I like the atmosphere of this hotel
 
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