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Dear Sir/ Madam,

We are currently conducting a survey on customer fairness with the pricing strategy use in the hotel. Please spare us your time to assist us in filling this questionnaire. The questionnaire may take approximately 10 minutes to complete. All information obtained will only be used for the sole purpose of this research.
 
 
 
1. Gender
 
Male
 
Female
 
 
 
2. Age
 
18 to 23 years
 
24 to 30 years
 
31 to 40 years
 
41 to 50 years
 
Above 51 years
 
 
 
3. Occupation
 
Professional (accountant, attorney, medical, educator, etc)
 
White collar (admin level)
 
Blue collar (mechanic, technician, operator, driver, etc)
 
Students
 
Others:______________ (Please specify)
 
 
 
4. What is the reason makes you stay in hotel?
 
Business
 
Leisure
 
Others
 
 
 
5. Which category of the hotel do you normally stay with?
 
5 Star Hotel / Resort
 
4 Star Hotel / Resort
 
3 Star Hotel / Resort
 
Budget Hotel
 
Others: _____________ ( please specify)
 
 
PART 1
Strongly Agree Agree Neutral Disagree Strongly Disagree
You do not care about paying higher price for the popular room view
You only care about the final price that you have to pay
In peak season, as long as you got a room to stay, you don’t mind taking any category of the room
You do not mind getting your room set different
You do not concern about what kind pricing strategy that use in the hotel
You do not care about the information that given by the hotel to explain the increase of the room price
 
 
PART 2
Strongly Agree Agree Neutral Disagree Strongly Disagree
You think it is fair that which customer book the room first, the customer has the priority to choose the room that they want
You think it is fair that the hoteliers should reserve the room to the customer that have book the room advance even if they having late check-in
You think it is fair that hoteliers should block those popular room that have reserve by the customer even though they check-in late
You think it is fair that hoteliers should give those popular room to those customer who come first before the customer who has already reserve the room
You think it is fair that hotel should invest new technology that show the room occupancy of the day in the front desk
You think that the receptionist should be able to assign a room for you in 5 minutes
You think that the receptionist should be able to inform you any room available and which room category is unoccupied
You think it is fair that the hotel provide all information of booking policy to you before you make the reservation
You think it is fair for hotel to increase room rate as the extra profit will donate to charity
You think it is fair that hotel increase room rate as cost of materials went up
You think it is fair for hotel to charge higher room rate in peak season
 
 
PART 3
Strongly Agree Agree Neutral Disagree Strongly Disagree
You think is unfair when your room is not ready when you arrive
You think is unfair that you have to transfer to another hotel when the hotel is fully occupied even you have make reservation
You think is unfair when the specify room that you book is all occupied and you have to stay in another room
You think is unfair when the hotel increase room rate due to increase their profit
 
 
PART 4
A) Best Available Rate (BAR) – Customer who stays more than one night will pay different room rate each night but the rate is the lowest room rate of the day.
B) Non-BAR – Customer will pay same room rate for their entire stay and the customer may pay more than the lowest rate for some nights
Strongly Agree Agree Neutral Disagree Strongly Disagree
You think it is fair for hotel to practice BAR pricing strategy rather than Non-Bar pricing strategy
You find it more reasonable that the hotel should practice BAR strategy rather than Non-BAR strategy
You found that the hotel pricing strategy is fair when practicing BAR strategy rather than Non-BAR strategy
I am happy when the hotel informed me all the room information before I make reservation
I am satisfy when the hotel is practicing BAR strategy
I am happy when my room is ready upon arrive
I am happy when I can check in within 5 minutes
 
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