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The effects of the collaborations between designer brands and fast fashion: reactions from the mass market concerning young female consumers

Thank you so much for your participation in this English-Chinese survey, which is only used for my dissertation. There are total 20 questions and it will take you 3-5 minutes to complete. Your help is highly appreciated!
 
 
 
 
1.What is your age group?
 
A. 18-21
 
B. 22-25
 
C. 26-29
 
D.≥30
 
 
 
2.Where are you from?
 
A. Asia
 
B. Europe
 
C. America
 
D. Australia
 
E. Africa
 
 
 
3.To what extent do you think fashion and style are important to you?
 
A. Extremely important
 
B. Quite important
 
C. Slightly important
 
D. Unimportant
 
 
 
4.Which factors that affect your buying decision in terms of fashion? (choose more than 1 option)
 
A. Price
 
B. Quality
 
C. Appearance
 
D. Labels
 
E. Limited edition
 
 
 
5.Which of the following statements best describes your consuming habits regarding fashion?
 
A. Often buy something impulsively
 
B. Think twice before the purchase
 
C. Like asking for advice when buying fashion items
 
D. Follow what the masses buy
 
 
 
6.Which of the following statements best describes the kind of fashion that you buy?
 
A. More designer brands
 
B. More mass-market fashion
 
C. Both of them are equally brought
 
 
 
7.In your opinion, which of the following statements define fashion products from designer brands? (choose more than 1 option)
 
A. Better quality materials and craftsmanship
 
B. Unique and exquisite designs
 
C. Finite availability
 
D. High price
 
E. Exclusivity
 
F. Reflect the designing styles of the designers
 
G. Unnecessary
 
 
 
8.To what extent do you agree that price is the most significant factor which influences your buying decision of designer fashion items that you like?
 
A. Extremely agree
 
B. Quite agree
 
C. Slightly agree
 
D. Disagree
 
 
 
9.To what extent do you agree that wearing designer brands gives you a sense of pride?
 
A. Extremely agree
 
B. Quite agree
 
C. Slightly agree
 
D. Disagree
 
 
 
10.How many fashion items of designer brands that you bought?
 
A. 0
 
B. 1-10
 
C. 11-20
 
D. ≥21
 
 
 
11.Have you been aware some of the designer brands that collaborated with fast fashion?
 
A. Yes
 
B. No
 
 
 
12.Based on the collaborations between H&M and designer brands, which of the following statements describe what you think of designer brands collaborating with fast fashion? (choose more than 1 option)
 
A. Interesting and innovative
 
B. Can successfully expand the market
 
C. Increase brand awareness
 
D. Create confusions among consumers
 
E. Undermine brand image
 
F. A fleeting show
 
G. Unconcerned
 
 
 
13.Have you ever discussed about fashion items co-created by a designer label and a fast fashion brand with others?
 
A. Yes
 
B. No
 
 
 
14.Which of the following statements best describes how you view about collaborative fashion items between designer brands and fast fashion?
 
A. Cost effective
 
B. Better quality and design for fast fashion
 
C. The quality and design are as good as those from designer brands
 
D. Worse quality and design
 
E. Not worth the money
 
F. I don't know
 
 
 
15.Which of the following statements describe your buying attitude towards fashion items co-created by designer brands and fast fashion? (choose more than 1 option)
 
I will purchase because of the labels
 
I will purchase due to the affordability
 
I will purchase in order to follow the fashion trend
 
I will purchase under the influence of others
 
I will purchase simply because I like it
 
I will not purchase
 
 
 
16.How many collaborative fashion items co-created by designer brands and fast fashion that you bought?
 
A. 0
 
B. 1-5
 
C. 6-10
 
D. ≥11
 
 
 
17.To what extend do you disagree that wearing collaborative fashion items gives you the same degree of pride as wearing designer brands?
 
A. Extremely disagree
 
B. Quite disagree
 
C. Slightly disagree
 
D. Agree
 
 
 
18.To what extent do you expect more fashion collaborations between designer labels and fast fashion brands in the future?
 
Extremely expect
 
B. Quite expect
 
C. Slightly expect
 
D. No expectation
 
 
 
19.To what extent do you agree that it is important to choose the suitable collaborative partner for fast fashion/designer brands?
 
A. Extremely agree
 
B. Quite agree
 
C. Slightly agree
 
D. Disagree
 
 
 
20.To what extent do you agree that some designer brands are not suitable to collaborate with fast fashion?
 
Extremely agree
 
B. Quite agree
 
C. Slightly agree
 
D. Disagree
 
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