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Survey on UTV Services
Target Group: Winners of UTV Lucky Draw
Expected Duration: 10 mins/call
MSISDN: _____________
Call Time: _____________
Language: _____________
Survey
Congratulations on winning a UTV device and free 6 monthly fee MNC International Channel in the UTV Lucky Draw. In order to help us to improve our services to you, would you please spend a few minutes answering a few questions about your experience using the UTV device?
 
 
 
1. Where did you learn the lucky draw?
 
a) Leaflet
 
b) Newspaper Advertisement
 
c) SMS
 
d) Friends
 
e) Salesperson in the CMHK shops
 
f) Others: please specify
 
 
 
 
2. Do you know MNC/MNC International Channel before the lucky draw?
 
a) Yes =>Go to Q4
 
b) No=> Go to Q3
 
Open answers:
 
 
 
 
3. Which Indonesian TV Channels do you know? (please name 1-2 channels)
   
 
 
 
4. What types of program do you like best in this channel?
 
a) Daily News
 
b) Movies
 
c) Drama
 
d) concerts
 
e) music programs
 
f) Others : please specify
 
 
 
 
5. How well is the signal received when watching the Indonesian Channel at home?
 
a) Poor=> specify district, location of watching and frequency of signal interruption
 
b) Not very good=> specify district, location of watching and frequency of signal interruption
 
c) Fair
 
d) Good
 
e) Very Good
 
 
 
6. Besides watching the Indonesian Channel at home, where do you watch the Mobile TV?
   
 
 
 
7. Overall, how satisfied are you with the Indonesian Channel?
 
a) Very unsatisfied =>specify reasons
 
b) Unsatisfied =>specify reasons
 
c) Somewhat satisified
 
d) Very satisified
 
e) Extremely satified
 
 
 
8. Based on your experience with UTV device, how likely are you to subscribe the channel after 6-month free subscription?
 
a) Very unlikely =>go to Q9
 
b) Unlikely=>go to Q9
 
c) Somewhat unlikely => go to Q10
 
d) Very likely =>go to Q10
 
 
 
9. The reasons for not joining the subscription plan?
 
a) The subscription fee is too high
 
b) The content is not attractive
 
c) The TV signal is not strong good enough
 
d) The UTV device is hard to use
 
e) Others: please specify
 
 
 
 
10. How often do you use UTV device?
 
a) 2-3 times a day or more
 
b) Once a day
 
c) 2-3 times a week
 
d) Once a week :
 
 
e) Do not use
 
 
 
11. How long do you spend each time on watching the Indonesian channel (i.e. MNC)?
 
a) Less than 30 mins
 
b) 30 mins
 
c) 1 hour
 
d) Around 3 hours
 
e) 3 hours or more
 
 
 
12. When do you usually watch the Channel?
 
9-12 noon
 
12-2pm
 
2-4pm
 
4-6pm
 
6-8pm
 
8-10pm
 
10-late night
 
 
 
 
13. What would you like to tell us about your experience with UTV device and the Indonesian Channel that was not already asked in the survey?
   
 
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