This free survey is powered by QUESTIONPRO.COM
  1. Surveys
  2. 2011
  3. July
  4. W
  5. Word-Import - 104
0%
Exit Survey »
 
 
* 1.Which of the following stores are conveniently located to where you live or work? (Select all that apply)
 
Avenue
 
Wal-Mart
 
Target
 
Fashion Bug
 
Ross
 
Cato
 
JC Penney
 
Lane Bryant
 
TJ Maxx
 
Catherine’s
 
Sears
 
Old Navy
 
Kohl’s
 
Marshalls
 
Macy’s
 
Dress Barn
 
Dillard’s
 
None of the above

 
 
* 2.At which of the following stores do you regularly purchase clothing for you and/or other females in your family? (Select all that apply)
 
Avenue
 
Macy’s
 
Marshalls
 
Sears
 
Dillard’s
 
Catherine’s
 
Wal-Mart
 
Target
 
Ross
 
Lane Bryant
 
Cato
 
Fashion Bug
 
Kohl’s
 
JC Penney
 
Old Navy
 
Dress Barn
 
TJ Maxx
 
None of the above

 
 
 
* 3.At which of the following stores have you ever made a clothing purchase? (Select all that apply)
 
Catherine’s
 
Cato
 
Avenue
 
Fashion Bug
 
Lane Bryant
 
Dress Barn
 
Khol’s
 
Wal-Mart
 
Target

 
 
 
* 4.At which of the following stores have you made a clothing purchase in the past six months? (Select all that apply)
 
Catherine’s
 
Fashion Bug
 
Khol’s
 
Wal-Mart
 
Avenue
 
Target
 
Cato
 
Dress Barn
 
Lane Bryant

 
 
 
* 5.Do you or anyone in your immediate family work in any of the following fields?
 
Public Relations
 
Retail (Store or Corporate)
 
Advertising
 
Marketing/Market Research
 
I nor no one in my immediate family work in any of the above professions

 
 
 
* 6.What is your gender?
 
Male
 
Female
 
 
 
* 7.Into which age range do you fall?
 
Under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65+
 
 
 
* 8.In which size range are most of your women’s clothing purchases?
 
0 – 5
 
6 – 11
 
12 – 17
 
18 - 23
 
24 - 29
 
30+
 
 
 
* 9.Into which ethnic group do you classify yourself?
 
Caucasian or white
 
African-American or black
 
Hispanic or Latino
 
Prefer not to answer
 
Other
 
 
 
 
* 10.In what state do you currently reside?
 
 
 
* 11.Into what range does your household income fall?
 
Under $30,000
 
$30,000 - $50,000
 
$50,001 - $75,000
 
$75,001 - $100,000
 
$100,001 - $150,000
 
$150,001 - $200,000
 
Over $200,000
 
 
 
12.Which of the following types of items have you purchased in the past 6 months?
 
 
Ladies Professional Clothing
 
Ladies Casual Clothing
 
Ladies Shoes
 
Ladies Accessories and Handbags
 
Ladies Special Occasion
 
Ladies Coats or Outerwear
 
Ladies Intimate Apparel
 
Ladies Swimwear
 
Junior Girls Clothing
 
None of the above
 
 
 
 
13.Which of the following stores would be in your TOP 3 places to go if you needed ____________?
 
 
 
 
 
 
14.How important are each of the following factors when deciding where to shop for women’s clothing?
Not at all important
 
 
 
15.Please tell us how much you like to be informed about store sales and promotions through each of the communication types listed below:
Do not like at all
 
 
 
16.Which of the following types of items have you shopped for at Fashion Bug?
 
 
Ladies Professional Clothing
 
Ladies Casual Clothing
 
Ladies Shoes
 
Ladies Accessories and Handbags
 
Ladies Special Occasion
 
Ladies Coats or Outerwear
 
Ladies Intimate Apparel
 
Ladies Swimwear
 
Junior Girls Clothing
 
 
 
17.What would you say is the PRIMARY category you come to Fashion Bug to buy?
 
Ladies Professional Clothing
 
Ladies Casual Clothing
 
Ladies Shoes
 
Ladies Accessories and Handbags
 
Ladies Special Occasion
 
Ladies Coats or Outerwear
 
Ladies Intimate Apparel
 
Ladies Swimwear
 
Junior Girls Clothing
 
 
 
 
18.Are you familiar with the Loop 18 brand?
 
Yes
 
No
 
 
 
19.Have you purchased Loop 18 branded clothing?
 
Yes
 
No
 
 
 
20.What are the two main reasons you choose to shop at Fashion Bug?
 
 
 
They have a broad selection of items for my clothing needs
 
They carry the current fashions and styles
 
They offer a clean and well-organized store environment
 
They offer significant values versus other stores
 
They have available and helpful store employees to assist customers
 
They have convenient store locations
 
They are well stocked with items in my size
 
Their sizes are consistent and fit me well
 
They have recognize the style needs of all body types
 
Other
 
 
 
21.Please rate how satisfied you are with the following qualities of Fashion Bug.
Not at all satisfied
 
 
 
22.When was the last time you made a purchase at Fashion Bug?
 
Within the last month
 
1-3 months ago
 
4-6 months ago
 
More than six months ago
 
 
 
 
 
23.Why have you not made a purchase at Fashion Bug in the last 6 months?
 
 
 
I just don’t think to go there
 
The merchandise
 
The store environment/experience
 
The prices and/or polices
 
 
 
 
24.Why don’t you think to go there?
 
 
There just doesn’t seem to be as much ‘buzz’ about Fashion Bug as other stores
 
I see less marketing and advertising for Fashion Bug
 
Fashion Bug is not geographically convenient
 
Other
 
 
 
 
25.What has it been, specifically, about the merchandise that has kept you away?
 
 
Their general sense of style does not appeal to me
 
The quality of items is low or has decreased
 
They do not have enough clothing in my size
 
Other
 
 
 
 
26.What has it been, specifically, about the store environment/experience that has kept you away?
 
 
The store itself is too cluttered
 
The store is dark and dingy
 
The people who shop there are not like me
 
The racks are overstuffed
 
The store is difficult to navigate
 
The store is not clean and well-maintained
 
Items are not where they should be
 
Checkout process is too slow
 
Store employees are unfriendly or unhelpful
 
Store employees are not available
 
Other
 
 
 
 
27.What has it been, specifically, about the prices/policies that has kept you away?
 
 
I can get the same or better items for less elsewhere
 
The return policy is unfair to consumers
 
There is no frequent customer or loyalty program
 
There are very few sales or coupons
 
Other
 
 
 
28.Please tell us the extent to which you agree or disagree with each of the following statements about Fashion Bug.
Strongly Disagree
 
 
 
29.How satisfied are you with what Fashion Bug offers in each of the following departments?
Not at all satisfied
 
 
 
30.What about __________________ at Fashion Bug has satisfied you?
 
 
 
Good prices
 
Good value for the money
 
Good every day prices
 
Good markdowns/clearance
 
Good coupons/promotions
 
Wide selection of items within the department
 
Styles within the department that I like
 
Brand names within the department that I like
 
The department is well-organized and easy to shop
 
 
 
31.How do you receive information or find out about Fashion Bug promotions?
 
 
 
Radio advertising
 
Ads in magazines
 
Ads or store circulars in newspapers
 
Online
 
Online
 
Direct mail sent to your home or office
 
Emails
 
Messages sent directly to your mobile phone
 
 
 
 
32.Please tell us how much you agree or disagree with the following statements regarding the promotional information you receive about Fashion Bug through ____________.
Strongly Disagree
 
 
 
33.Why have you never shopped at Fashion Bug?
 

 
 
 
34.How well do you think the merchandise in each of the following categories at Fashion Bug would meet your needs in terms of style?
Extremely Poor
 
 
 
35.How well do you think the merchandise in each of the following categories at Fashion Bug would meet your needs in terms of fit?
Extremely Poor
 
 
 
36.What is your perception of Fashion Bug in each of the following areas?
Extremely Poor
 
 
 
37.Why have you not shopped at Fashion Bug?
 
 
I just don’t think to go there
 
Concerns about the merchandise
 
Concerns about the store environment/experience
 
Concerns about the prices and/or policies
 
 
 
 
38.Why don’t you think to go there?
 
 
There just doesn’t seem to be as much ‘buzz’ about Fashion Bug as other stores
 
I see less marketing and advertising for Fashion Bug
 
Fashion Bug is not geographically convenient
 
Other
 
 
 
 
39.What is it, specifically, about the merchandise that keeps you away?
 
 
Their general sense of style does not appeal to me
 
The quality of items is low or has decreased
 
They do not have enough clothing in my size
 
Other
 
 
 
 
40.What is it, specifically, about the store environment/experience that keeps you away?
 
 
The store itself is too cluttered
 
The store is dark and dingy
 
The people who shop there are not like me
 
The racks are overstuffed
 
The store is difficult to navigate
 
The store is not clean and well-maintained
 
Items are not where they should be
 
Checkout process is too slow
 
Store employees are unfriendly or unhelpful
 
Store employees are not available
 
Other
 
 
 
 
41.What is it, specifically, about the prices/policies that keeps you away?
 
 
I can get the same or better items for less elsewhere
 
The return policy is unfair to consumers
 
There is no frequent customer or loyalty program
 
There are very few sales or coupons
 
Other
 
ALL RESPONDENTS
 
 
 
42.Please indicate how much you agree or disagree with the following statements.
Strongly Disagree
 
Survey Software Powered by QuestionPro Survey Software