Survey Templates New Product/Concept Testing Surveys Service Concept Test Survey Template

Service Concept Test Survey Template

Service Concept Test Survey Template helps businesses and organizations collect feedback from their clients/customers regarding a new line of service they have been planning to introduce. Good service ensures a positive customer feedback and a positive feedback ensures customer satisfaction and customer loyalty. Hence, by building service excellence, businesses or organizations can grow many folds. Implementing this survey example, organizations or brands can focus on retaining customers. This has proven to be more effective at increasing the sales revenue and reaching profit point. By using this sample survey template organizations and businesses can take the first step towards success.

Select the rating that best describe how you feel about this service.



Trustworthy Brand
Value for Price Paid
Please read the following description of a new service concept in order to complete the survey.

After reading the above service description, how interested would you be in using the described service?
What features/attributes of this service are the most valuable to you?
What do you find least appealing about this service?
Overall, how interested are you in buying this service?
Based on the description, what price would you expect to pay for the service? Please record one number, not a range.
If [list of additional features] were added to the basic concept, what is the amount you would expect to pay?
If you wanted to buy/have this new service, which purchase method would you most prefer?
[Concept] might be used at different times or occasions. Please rank the following occasions by placing a 1 next to the occasion of greatest expected use, a 2 next to the occasions of next greatest expected use and so forth until all items are ranked.
Occasion 1
Occasion 2
Occasion 3
Occasion 4
Which groups of people do you expect to be the greatest users of this service? Please check three (3).
How often do you use products from this [Service Category]?
How aware are you of the following companies that offer similar services? Please check all that apply.

Why conduct Service Concept Test Survey?

  • Service concept testing is most often used to test the success of a service even before the organization or business starts to market it. Potential consumers of the service are targeted to provide their feedback about what they think about the service, a basic idea of it etc.
  • Service concept testing provides a direction and guidance that is necessary to identify and communicate with customers the key idea of service benefits.
  • In this questionnaire, questions are placed to communicate effectively with the target audience to minimize the risk and maximize revenue by introducing a well-tested service into the market.
  • QuestionPro’s service concept test survey covers the right questions that a business or organization can ask its audience and collect insights from them to know if it is worth introducing the service or not.

Best uses of Service Concept Test Survey

  • By deploying this survey to a target audience an organization or a business can gain a first-hand knowledge about what the audience thinks about the services that reflect the value a business or an organization provides versus their competitors.
  • Once the audience responds to the survey businesses or organization can know what the market will truly pay for their services, which in turn will help them come to a conclusion whether or not the services need any changes or upgrades.
  • Using this form organizations and businesses can collect meaningful insights and plan their strategic moves regarding services that will, in turn, help them reach their revenue and market share goals.